What do we know about Ghana consumers?
Ghana, located in West Africa, is a multicultural nation with a diverse population, rich wildlife, and abundant natural resources. The country has a population of about 27 million, with a variety of ethnic, linguistic, and religious groups. Ghana is considered as one of the most economically and politically stable countries in Africa, and has the 9th largest economy in the African continent in terms of purchasing power and nominal GDP. Ghana became the first ever sub-Saharan country in Colonial Africa to finally gain its independence, and it is this kind of influence and ability that makes Ghana a regional power in all of West Africa.
Majority of the Ghanaians shop at general stores or from road side kiosks, or table tops. Shoppers in Ghana buy products that they have personally tried and that are affordable. Packaging or advertising heavily influences the shopping behaviour of the people.
Major exports in Ghana
- Manganese ore
- Horticulture products
Major imports in Ghana
With $15.4B import in 2013, Ghana is the world’s 91st largest importer. The most recent imports of the country are Special Purpose Ships (10.1%) and Refined Petroleum (4.59%), according to OEC.
Here is a list of some of the others:
- Cars (11.5%)
- Rice (14.2%)
- Large construction vehicles (4.73%)
- Raw sugar (1.9%)
- Non-fillet frozen fish (10.1%)
What are the top export destinations of Ghana?
- South Africa
- United Arab Emirates
What are the top import origins of Ghana?
- Cote d’Ivoire
- United States
Ghana’s top container port
The most important port of Ghana is Tema.
Ghana’s most important cargo airport
Kotoka International airport, which is located in Accra, is Ghana’s most important airport.
Tariff and taxes
Most products have 12.5 percent value added tax applied on CIF + duty. Some products have additional taxes. Selected commodities have a special tax of 10 percent applied on the CIF + duty. Selected products have an Excise Tax of applied on CIF.
What to do now
Talk to us today, so we can start finding the right partners for you.There’s always a better for you to significantly increase your success potential in Ghana’s market. Our team of competent specialists at Alliance Experts will assist you on market research to boost the marketability of your product or service.