Starting in a new market is a challenge, even if your company already has extensive export experience. Alliance experts is active in over 30 countries with local export developers, who know the market, know the culture and speak the language. They support you and your export team in entering a new market with strategic insights, the right contacts and hands-on support.
We find you the right agent or distributor
Agents, distributors, dealers or franchisees are essential to get exposure in the market. We will not only find them, but also make sure they will sell for you. If you don’t have that much experience in the new country, we will typically do the following:
- We verify your chances in the market, looking at market size estimations, your main competition and the most important distribution channels that you can use, and report to you on this.
- Together with you we decide on the right approach and on the distribution channels that you want to focus on. We pay a lot of attention to your profiling in this market.
- We make a long-list with potential partners or clients. We approach these companies to see whether they are interested in working with you. We report on all contacts and responses.
- In general this leads to two or three suitable and interested companies. We will set up a first call or meeting between you and these companies. You can take it from there, or we can assist you further.
We can also be your agent or local representative
After we know your company better and have identified potential partners, we can also act as your agent or representative in the market. For example if you have a product that you want to sell through multiple distributors or in case there is a language barrier. We can take care of various activities:
- Assisting you in the negotiation process with potential distributors or clients, until a contract is signed and the first order is placed.
- Managing your distributors, do store checks and discuss on how to increase the sales of your products. We can distinguish between excuses and real problems and ensure effective communication.
- Coordinating your local marketing activities, based on a plan that we will jointly develop.
An integrated market entry strategy
Whether you already have a well-defined international distribution strategy, or your plans are more intuitive, we are there to validate it for the markets where we are active. Where it comes to general acceptance of your product, regulations, the right positioning between competitors or channel choices, use our local knowledge to enter the market faster and with less risk. Read more…
More cost-efficient than hiring your own staff
You can see us as the temporary and part-time extension of your team. Hiring us gives the following benefits:
- We are short-term available and productive from day 1.
- No need to set up an office abroad and hire somebody full time.
- No search agency fees and training costs.
Also see our article: what are the real costs of an export manager?
In the first months we always work on a fixed price basis, with clear deliverables. A partner search may range from € 7,000 to € 20,000 based on the country and what you want to sell there. There is always a payment term at the project start, to ensure your commitment and ours. After that, we can work as your agent or local representative (partly) on a commission basis.
We would be happy to provide you with a detailed proposal. Just contact one of our team members, or use the button below and let us contact you!
Team and experience
We work in three person teams around your case, one in or near your home country who speaks your language, the export developer in your target country, and we also have a colleague join the team with expertise in your industry.
We have experience in food, fast moving consumer goods, electronics, interior design, clothing and apparel, but also in B2B services, architecture, education and technology, even in small niches. We worked for major clients like Harley Davidson, Wella, Würth and Alsafi Danone, as well as for a large range of medium-sized enterprises, all around the world. See more of our reference projects here.