Starting in a new market is a challenge, even if your company already has extensive export experience. Alliance experts is active in over 30 countries with local experts, who know the market, know the culture and speak the language. They support your export team in entering a new market with less risks, less hassle and much faster.
Your personal export developer
One of our team will serve as your local export developer, who will set up your distribution channels, get your sales going and expand your coverage. You will pay us a moderate monthly fee for our activities, plus a commission on the sales. The minimum period to hire us is three months, after that you can decide monthly to pause or stop our support.
Agents or distributors that really sell
If you already have a proven offering and your export processes are in place, we will help you apply it in new countries. Agents or distributors are essential to get exposure in the market. We will not only find them, but also make sure they will sell for you. This is what our local export developers typically will do:
|Month 1-3||Preparing a market verification report and entry strategy
Compiling a long-list of potential partners
Finding at least three interested and suitable agents or distributors
|Month 4-6||Contracting a first distribution channel
Drafting a joint marketing plan with them
Training them and providing sales and logistics support
|Month 7-9||Finding more distribution channels
Additional business development and public relations
Channel target setting and management
If necessary we can intensify our activities to get faster results. We will have monthly calls with you to discuss our progress and align with your goals.
We charge a moderate retainer plus a commission
Our monthly retainer varies per country, based on the costs of living.
|Target country||Our monthly retainer|
|USA, Canada, Western Europe, Singapore, Australia, NZ, Japan||€ 1800|
|Eastern Europe, Turkey, Middle East, Latin America, Egypt, Kenya, Ghana, China, Taiwan, Malaysia, Indonesia, Thailand||€ 1350|
|Vietnam, Tunisia, India||€ 900|
You can see us as the temporary and part-time extension of your team, for often less costs than flying there economy class and staying for four days. Also see our article: what are the real costs of an export manager?
In addition, our commission percentage ranges from 2% to 8%, depending on the industry. You will pay this commission up to a period of two years after the last paid retainer, but only for the channels that we have been involved in in identifying, setting up or managing. If you don’t like the idea of a commission, we can also offer an alternative with just a (higher) monthly fee.
We would be happy to provide you with a detailed proposal. Just contact one of our team members, or use the button below and let us contact you!
Getting more out of existing partners
Some markets may be tougher than others, but eventually the sales results depend on the activity of your local partners. How much time and money do they spend on promoting your goods or services? Are they eager to do business development and increase their market share? This is also where our local export developers can play an intermediate role between your company and your partners. To get from polite answers to real answers and from excuses to sales. Read more about distributor management.
Team and experience
We work in three person teams around your case, one in or near your home country who speaks your language, the export developer in your target country, and we also have a colleague join the team with expertise in your industry.
We have experience in food, fast moving consumer goods, electronics, interior design, clothing and apparel, but also in B2B services, architecture, education and technology, even in small niches. We worked for major clients like Harley Davidson, Wella, Würth and Alsafi Danone, as well as for a large range of medium-sized enterprises, all around the world. See more of our reference projects here.