Enter new markets: with overseas agents, distributors or direct sales

Export development
Starting in a new market is a challenge, even if your company already has extensive export experience. Alliance experts is active in over 30 countries with local export developers, who know the market, know the culture and speak the language. They support you and your export team in entering a new market with strategic insights, the right contacts and hands-on support.

We find you the right agent or distributor

Agents, distributors, dealers or franchisees are essential to get exposure in the market. We will not only find them, but also make sure they will sell for you. If you don’t know yet which country you should go to, we can help you with that as well.

We always start with some market research to give you a clear positioning among your competition in the market. We make a long-list with potential agents or distributors and approach these companies to see whether they are interested in working with you. In general this leads to two or three suitable and interested companies. We will set up a first calls or meeting between you and these companies. You can take it from there, or we can assist you further.

We can also be your agent or part-time sales force

We can also act as your agent or representative in the market and approach clients directly. For example in case that there are only a few potential clients in the market or you want to sell a whitelabel product or act as OEM. Together with you we will carefully prepare the first contact with these potential buyers and try to get you in, using our local network and approach.

Our experienced teams will do the job quickly and cost-efficient

We work in three person teams around your case, one in or near your home country who speaks your language, the export developer in your target country, and we also have a colleague join the team with expertise in your industry.

We have experience in food, fast moving consumer goods, electronics, interior design, clothing and apparel, but also in B2B services, architecture, education and technology, even in small niches. You can see us as the temporary and part-time extension of your team. Hiring us gives the following benefits:

  • We are short-term available and productive from day 1.
  • No need to set up an office abroad and hire somebody full time.
  • No search agency fees and training costs.

See what we can do for you and get a price indication directly

Please answer the eight questions below and you will directly see a sample proposal and price indication.

    If you have any questions about this form or if you want to speak to one of our team, please contact:
    ,

    What country is your company/division based in?

    What best describes your company?
    We just started sellingWe already sell over 1 million Euro/USD in our home countryWe already sell over 1 million Euro/USD in markets abroad
    Do you already know which country you want to target?
    No, we are still open to many countriesYes, this country is...

    If you haven't selected a country yet, then Alliance experts can help you with selecting the right markets. One of the first things to look at is the price positioning of you product or service. What would apply best on your offering?

    With a really high end offering, you may have to target well developed countries like the USA, France, Singapore or Japan, as only there may be enough buying power to afford your product or services.

    With these suggestions, please select a country before you continue:

    With a mid end offering, you want to have a market where you can stand out because of your quality or design. You may have a look at Eastern European countries like Poland or Romania, Middle Eastern countries or some countries in Latin America.

    With these suggestions, please select a country before you continue:

    Often a very competitive price also goes with concessions on the product or service. In that case, look for price-sensitive markets as in Africa, some countries in Latin America or Asian countries like India or Vietnam.

    With these suggestions, please select a country before you continue:

    You want to enter the market in:

    How much market research have you done so far on this country? Tick as many boxes as you can.
    We know the product requirements, current import duties or services withholding taxesWe know how big the market is for our specific product or serviceWe have listed which competitors are already in the market, including their price and general positioningWe know the most likely channels for our marketing communication (e.g. magazines, shows) and their costsWe have spoken to other players or consultants in this market and learned from their experience

    Our proposal would consist of the following steps and payments:

    1   Your score on market research is: %. We will draft a market verification report which includes a general size of the market, the main distribution channels and competition and their pricing. We discuss these findings with you.We will check your research so far and ensure we have a full picture of market size, distrbution channels and competition. We discuss these findings with you.We will discuss your research findings with you and share any additional data that we may have on the market. A first payment before we start

    How well prepared are you to position yourself in this market? Tick as many boxes as you can.

    We can quickly deliver in this country and even handle returnsSales materials are available in the local language (or in English, only in case of B2B sales)We know what prices clients are willing to pay for the quality of our offeringWe know which competitor we want to push out of the marketWe have a projection of expected sales for our distribution channels based on experience in other countriesWe know what marketing is necessary and have a plan how to do this together with a local partner

    2   Your score on positioning preparation is: %. We advise on the distribution channels to approach first and together with you we work on a document or other materials to position you in this market. We advise on the distribution channels to approach first and help you improve your presentation for them. We review your chosen distribution strategy and distributor presentation materials. We make a first long-list of potential partners or clients and share their profiles with you.We discuss with you which prospects you want to approach first and make a long-list with company profiles and DMU info. A second payment at delivery of the long-list
    In , how many potential clients would there be for you?

    More than we can handle, so we need you to find us distribution channelsNot more than a dozen that you can approach directly (e.g. one or more major brands or retailers)

    3   We approach all long-listed companies to see whether they are interested in working with you. We report on all contacts and responses. In general this leads to two or three suitable and interested companies. A third payment at delivery of our report
    3   Together with you we decide on the right approach per potential customer. We reach out for first contact, find the right decision maker, introduce your company and set up a first call, together with you. We brief you beforehand on the person that we will be speaking with and the communication so far. A fee per call that we arrange for you or other milestone
    How long do you want us to be involved:

    Find the right potential sales channels and then introduce usWe want a longer involvement, up to the moment we have a dealWe want Alliance experts as the main point of contact for the country for the next few years

    4  
    We set up calls between you and these short-listed candidates and join you in the first calls.
    We set up calls between you and these short-listed candidates and support you in all communication until the first sales is closed.
    We involve you in the calls that we have with these short-listed candidates and work together with you to make them your channel partners. We will manage these partners on your behalf, as being you agent in the market.
    Of course we will be available for any follow-up activities
    We will support you in all communication until the first sales is closed.
    For any partner that starts working with you, we will manage the relationship on your behalf, as being you agent in the market.
    payment only in case of physical meeting
    A bonus when the first (substantial) sales is closed
    A percentage of the sales, for a period of several years
    payment only in case of physical meeting
    A bonus when the first (substantial) sales is closed
    A percentage of the sales, for a period of several years

    Based on your input, the total price for step 1 to 3 would typically be between 5.000 and 10.000 Eurobetween 7.000 and 12.000 Eurobetween 9.000 and 13.000 Eurobetween 10.000 and 15.000 Eurobetween 12.000 and 17.000 Eurobetween 13.000 and 19.000 Eurobetween 15.000 and 25.000 Euro.

    Please keep in mind for your budgeting that there will be more costs than just for our services. Take into account travel costs, legal costs for drafting and checking any agreements, translations, documentation, trade shows and advertising. If you want to sell a product in a supermarket or drugstore, you may have to pay listing fees.

    Do you want a more detailed calculation? Or are there elements that are not necessary or missing? Please provide us with your details. You will directly receive the above structure and pricing in your email and one of our colleagues will contact you adjust it to your specific situation.

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