Export marketing involves the creation, documentation, pricing and promotion of an offering that will attract overseas customers and buyers. Often the offering will be made available and distributed through an overseas agent or distributor. But here we focus on online channels, and export marketing then also includes setting up the right channels for payment.
The difficulty with export marketing compared to general marketing is that you have to take into account cultural differences, language differences and differences in payment systems and preferences. E.g. in Western Europe credit card payments are less common than in the United States.