Our local teams will do the work
Finding distributors or retail sales channels might be straightforward, but discovering the right one that drives revenue for your business is a real challenge.
With our Distributor Search service we make this task significantly easier for you! Our local teams have the knowledge, a vast network of distributors and retail channels and a proven methodology.
Africa, the world’s second-largest and second-most-populous continent, has a diverse population exceeding 1.3 billion. It’s characterized by its youth, with a significant portion under 25, presenting both challenges and opportunities for development.
African economies are diverse, ranging from resource-rich nations like Nigeria and South Africa to rapidly growing economies like Ethiopia. Key sectors include agriculture, mining, energy, and increasingly, technology and services. Investment in infrastructure and technology is crucial for future growth.
Opportunities abound in renewable energy, agribusiness, digital services, infrastructure development, and tourism. The continent’s growing middle class and urbanization also open up markets for consumer goods, financial services, and healthcare.
The supermarket landscape in Africa varies significantly across countries, reflecting the continent’s economic diversity. In regions with growing middle classes, such as South Africa, Kenya, and Nigeria, large supermarket chains like Shoprite, Spar, and Nakumatt have established a strong presence, offering a wide range of products from groceries to electronics.
Meanwhile, in less developed markets, smaller local chains and informal markets dominate. There’s a trend towards modern retailing in urban areas, while traditional markets remain crucial in rural areas. The sector is evolving, with opportunities for investment in supply chain improvements and expansion into underserved areas.
We work with local teams, who already know the market, speak the language and know the business culture.
We have a clear approach for your market entry. We just need to dive into the benefits of your product, and we are ready to start.
We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.
We provide ongoing support, ensuring your new partnerships thrive and adapt to evolving business and market needs.
Finding the ideal distributor involves more than just a search; key is convincing the distributors or retail chains with the broadest reach to work with you. That is why we put a lot of attention on the right positioning among any competition and helping you with the right pitch.
…and back to the first step to search for additional channels
Typically the first steps and approaching decision makers can be done in a number of months, closing the deal and doing a launch may take longer.
After reading our proposal, or in case you have any other questions:
Francis Huang
Würth
James Martin
Brabantia
Jing Zhang
Kamtec
Nouraldin Banaeinejad
CAN Home appliances
Vitello Benevetti
Harley Davidson
Mehmet Aksoy
RR Engineers