Find distributors and sales channels in the United Kingdom

Our local teams will do the work

Finding distributors or retail sales channels might be straightforward, but discovering the right one that drives revenue for your business is a real challenge.

With our Distributor Search service we make this task significantly easier for you! Our local teams have the knowledge, a vast network of distributors and retail channels and a proven methodology.

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Find the right retail channels in the United Kingdom

The United Kingdom is one of the larger economies of Europe, although not being part of the EU any more.

As of 2024, the United Kingdom’s population is estimated to be approximately 67.96 million. The population has shown a modest growth rate of around 0.35% from the previous year. It has a diverse set of overseas born populations, with the largest contributing countries being Poland, India, and Pakistan.

The UK has a mixed economy, which is the sixth-largest national economy in the world by nominal GDP. It is characterized by a highly developed and market-oriented sector. The largest city and capital is London, which is a major global city and financial center.

Opportunities in the UK retail market and Grocery Stores

In the United Kingdom you will find numerous retail outlets and retail chains, and this is where a lot of opportunities lie.

Apart from the bigger suppliers, the small suppliers are also making huge sales as they dominate the trends and cater to the price sensitive market. As more and more people are now using social media, small enterprises now have equal opportunities to secure a higher market share.

Another factor that has a major contribution to the growth of the grocery sector is the E-Revolution. There is a huge number of applications, delivery services and online shopping sites that enable consumers easy accessibility to a host of products.

Top-5 supermarkets in the United Kingdom

Tesco: Tesco leads the market with a significant annual turnover of €58.13 billion as of 2022. It is one of the largest retailers in the UK, operating 4,673 stores as of 2021 and employing 367,321 people.

Sainsbury’s: Sainsbury’s holds the second position with a turnover of €33.79 billion in 2021. Founded in 1869, it is one of the oldest supermarket chains in the UK and operates about 1,400 outlets.

Asda: Ranking third, Asda reported a turnover of €23.66 billion in 2021. The chain, founded in 1949, operates 633 stores and employs around 145,000 people.

Morrisons: Morrisons, with a turnover of €20.47 billion in 2021, takes the fourth spot. It has a network of 497 stores and over 100,000 employees.

Aldi: Aldi UK, with a reported revenue of €15.87 billion in 2021, ranks fifth. The chain has been expanding in the UK market and recently announced its 1,000th store opening, with plans for further expansion.

Why choose our distributor search service?

We know the market from inside-out

We work with local teams, who already know the market, speak the language and know the business culture.

Operational from day 1

We have a clear approach for your market entry. We just need to dive into the benefits of your product, and we are ready to start.

Risk Mitigation

We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.

Continuous Support

We provide ongoing support, ensuring your new partnerships thrive and adapt to evolving business and market needs.

Strategy for Finding Your Ideal Distribution Partner in the United Kingdom

Finding the ideal distributor involves more than just a search; key is convincing the distributors or retail chains with the broadest reach to work with you. That is why we put a lot of attention on the right positioning among any competition and helping you with the right pitch.


1. Choose target group

  • Where are your users?
  • What distribution channels to reach them?
  • Who are the channel decision makers?
  • What is important to them?

2. Prepare your pitch

  • How do you position yourself?
  • Who is your competition?
  • What volumes and margin will you bring?
  • What data do you have to proof that?

3. Reach out

  • Approach decision makers
  • Pitch your offering & answer questions
  • Follow-up sufficiently
  • Close the deal

4. Nurture & grow

  • Arrange logistics
  • Launch your product
  • Support in marketing
  • PR & Events
  • Evaluate & optimize

…and back to the first step to search for additional channels

Typically the first steps and approaching decision makers can be done in a number of months, closing the deal and doing a launch may take longer.

Get your proposal directly

    In , our experienced business developers work for you 20 hours per month for . Every month we report on what we have done and plan actions and deliverables for the next month. This is a 12-month plan where you can scale up and down our efforts when needed.

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