Find distributors and sales channels in the United Kingdom

Our local teams will do the work

Finding distributors or retail sales channels might be straightforward, but discovering the right one that drives revenue for your business is a real challenge.

With our Scan-Launch-Grow approach we make this task significantly easier for you! Our local teams have a vast network of distributors and retail channels, know what is important to them and can reach out easily.

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Find the right retail channels in the United Kingdom

The United Kingdom is one of the larger economies of Europe, although not being part of the EU any more.

As of 2024, the United Kingdom’s population is estimated to be approximately 67.96 million. The population has shown a modest growth rate of around 0.35% from the previous year. It has a diverse set of overseas born populations, with the largest contributing countries being Poland, India, and Pakistan.

The UK has a mixed economy, which is the sixth-largest national economy in the world by nominal GDP. It is characterized by a highly developed and market-oriented sector. The largest city and capital is London, which is a major global city and financial center.

Opportunities in the UK retail market and Grocery Stores

In the United Kingdom you will find numerous retail outlets and retail chains, and this is where a lot of opportunities lie.

Apart from the bigger suppliers, the small suppliers are also making huge sales as they dominate the trends and cater to the price sensitive market. As more and more people are now using social media, small enterprises now have equal opportunities to secure a higher market share.

Another factor that has a major contribution to the growth of the grocery sector is the E-Revolution. There is a huge number of applications, delivery services and online shopping sites that enable consumers easy accessibility to a host of products.

Top-5 supermarkets in the United Kingdom

Tesco: Tesco leads the market with a significant annual turnover of €58.13 billion as of 2022. It is one of the largest retailers in the UK, operating 4,673 stores as of 2021 and employing 367,321 people.

Sainsbury’s: Sainsbury’s holds the second position with a turnover of €33.79 billion in 2021. Founded in 1869, it is one of the oldest supermarket chains in the UK and operates about 1,400 outlets.

Asda: Ranking third, Asda reported a turnover of €23.66 billion in 2021. The chain, founded in 1949, operates 633 stores and employs around 145,000 people.

Morrisons: Morrisons, with a turnover of €20.47 billion in 2021, takes the fourth spot. It has a network of 497 stores and over 100,000 employees.

Aldi: Aldi UK, with a reported revenue of €15.87 billion in 2021, ranks fifth. The chain has been expanding in the UK market and recently announced its 1,000th store opening, with plans for further expansion.

Let us find the right distributors in the United Kingdom!

We know the market from inside-out

We work with local teams, who already know the market, speak the language and know the business culture.

We are active in over 30 countries

We can compare different markets and as we can help you in all of them, we only favor the market that may work out best for you.

You Reduce your risks

We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.

Try our services in the United Kingdom

Our structured approach: scan - Launch - Grow

The best way to learn about a market is to start reaching out and adjust your sales pitch on-the-go. This is what we do in our Scan-Launch-Grow approach. 

1st month

We scan the market

We dive into your product and what sales strategy has worked for you in other countries. We show your offering to various potential distributors or brokers to collect feedback. And we review your competition so that we can determine the best market entry strategy. 

2nd month

We launch your product

Together with you we develop a first pitch for your target group. We extend our long-list of potential targets further and start reaching out, getting to the right decision makers and pitching your product. And we discuss the results with you, in order to optimise your strategy further.

3rd and next months

We grow your sales

We keep searching for new distributor candidates and reach out to them. We also follow-up on previous contacts we had and on leads that you bring in. We introduce you to interested parties, but we can also support in meetings or close deals on your behalf. Every month we review our results.

Customer Experiences

” Alliance Experts strongly supported our growth in African markets. Innovative, effective strategies, and superb communication. “
James Martin

James Martin


” During our cooperation Alliance experts showed an effective approach and tracking, professionalism and provided the services reliably and on time. “
Nouraldine Banaeinejad

Nouraldin Banaeinejad

CAN Home appliances

” Invaluable local insights led to great distributor matches. Their approach revolutionized our market entry strategy. Highly recommend! “
Francis Huang

Francis Huang


” Outstanding service! Found the perfect partners in within a few months. Our international sales skyrocketed thanks to their expertise. “

Mehmet Aksoy

RR Engineers

” Alliance Experts’ tailored strategies boosted our Europe market presence phenomenally. Exceptional service, highly recommended! “
Jing Zhang

Jing Zhang


” Alliance experts has helped us with clear insights in a market which was relatively new to us. Even under difficult circumstances they found good dealer candidates. “
Alliance Expert found distributors for Harley Davidson

Vitello Benevetti

Harley Davidson

Companies we have helped with distributor search

Golden Red Trade Solution
RR Engineers
HCP – the sweetener company
Apart Group
EEPC India
De Heus

We are active in over 30 countries