Find distributors and sales channels in the Emirates and Dubai

Our local teams will do the work

Finding distributors or retail sales channels might be straightforward, but discovering the right one that drives revenue for your business is a real challenge.

With our Scan-Launch-Grow approach we make this task significantly easier for you! Our local teams have a vast network of distributors and retail channels, know what is important to them and can reach out easily.

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Find the right retail channels in the Emirates and Dubai

The United Arab Emirates (UAE), a federation of seven emirates in the Arabian Peninsula, has a population of about 9.9 million as of 2023. It is known for its oil wealth, futuristic architecture, and international business hubs.

The UAE’s economy, with a GDP per capita of around $43,000 USD in 2023, is highly diversified. Although oil and gas remain significant, sectors like finance, tourism, real estate, and aviation play major roles. Dubai and Abu Dhabi are key drivers of economic growth.

Major cities include Dubai, known for its modern architecture and vibrant business environment; Abu Dhabi, the capital and a cultural and economic center; Sharjah, recognized for its cultural contributions; and Al Ain, known for its universities and gardens.

Ease of doing business in the UAE

The United Arab Emirates’ economy is thriving and opportunities to do business in the country are many:

  • the UAE’s currency, the dirham, which is pegged to the US dollar, is secure and freely convertible;
  • here are no restrictions on profit transfer or capital repatriation;
  • import duties are low (less than 4 per cent for virtually all goods and zero for items imported for use in free zones);
  • labor costs are competitive;
  • federal corporate tax and personal taxes are nil and numerous double taxation agreements and bilateral investment treaties are in place. In addition, the financial risk is minimal.

These factors, combined with a strategic, accessible location for major regional markets, an excellent reliable infrastructure and an extremely pleasant, stable and safe working environment are key elements why Dubai and the other Emirates attract businesses.

Top-5 supermarkets in the UAE

Carrefour: A global retail brand, Carrefour has a strong presence in the UAE since its entry in 1995. It is known for offering a wide range of products including fresh groceries, electronics, clothing, and household essentials. Carrefour stands out for its commitment to sustainability and customer satisfaction, blending luxury and affordability in its shopping experience.

LuLu Hypermarket: Founded by Indian-born businessman Yusuff Ali M.A, LuLu Hypermarket is a key player in the UAE retail sector. With multiple hypermarkets, supermarkets, and department stores, LuLu offers quality goods from around the globe. Known for hosting cultural and festive events, LuLu Hypermarket is integral to the diverse community fabric of the UAE.

Spinneys: Established in the 1960s in the UAE, Spinneys is renowned for its selection of fresh produce, premium meats, gourmet products, and international brands. Spinneys is a leader in sustainability and community involvement, regularly supporting local agricultural projects and emphasizing eco-friendly initiatives.

Waitrose: A British supermarket chain, Waitrose has established its mark in the UAE market, offering a luxury shopping experience with a focus on quality and international products. They are committed to ethical sourcing and environmental sustainability, featuring a selection of Fairtrade items and eco-friendly packaging initiatives.

Union Coop: Established in 1982, Union Coop is known for serving both Emirati and expatriate communities through a vast network of outlets. They offer fresh produce, household essentials, and products from local and international brands. Union Coop is unique for its cooperative structure, reinvesting profits back into the community and supporting various charitable initiatives.

FMCG agents in Dubai

There is a number of FMCG agents active in Dubai with access to supermarket buyers. Please be aware that having an agent often included paying a commission. For small quantities this may seem favorable, but if you expect a larger market it may be cheaper in the long run to have someone working for you on a part-time basis for a monthly fee.

Let us find the right distributors in the Emirates and Dubai!

We know the market from inside-out

We work with local teams, who already know the market, speak the language and know the business culture.

We are active in over 30 countries

We can compare different markets and as we can help you in all of them, we only favor the market that may work out best for you.

You Reduce your risks

We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.

Try our services in the Emirates and Dubai

Our structured approach: scan - Launch - Grow

The best way to learn about a market is to start reaching out and adjust your sales pitch on-the-go. This is what we do in our Scan-Launch-Grow approach. 

1st month

We scan the market

We dive into your product and what sales strategy has worked for you in other countries. We show your offering to various potential distributors or brokers to collect feedback. And we review your competition so that we can determine the best market entry strategy. 

2nd month

We launch your product

Together with you we develop a first pitch for your target group. We extend our long-list of potential targets further and start reaching out, getting to the right decision makers and pitching your product. And we discuss the results with you, in order to optimise your strategy further.

3rd and next months

We grow your sales

We keep searching for new distributor candidates and reach out to them. We also follow-up on previous contacts we had and on leads that you bring in. We introduce you to interested parties, but we can also support in meetings or close deals on your behalf. Every month we review our results.

Customer Experiences

” During our cooperation Alliance experts showed an effective approach and tracking, professionalism and provided the services reliably and on time. “
Nouraldine Banaeinejad

Nouraldin Banaeinejad

CAN Home appliances

” Alliance Experts strongly supported our growth in African markets. Innovative, effective strategies, and superb communication. “
James Martin

James Martin


” Outstanding service! Found the perfect partners in within a few months. Our international sales skyrocketed thanks to their expertise. “

Mehmet Aksoy

RR Engineers

” Alliance experts has helped us with clear insights in a market which was relatively new to us. Even under difficult circumstances they found good dealer candidates. “
Alliance Expert found distributors for Harley Davidson

Vitello Benevetti

Harley Davidson

” Invaluable local insights led to great distributor matches. Their approach revolutionized our market entry strategy. Highly recommend! “
Francis Huang

Francis Huang


” Alliance Experts’ tailored strategies boosted our Europe market presence phenomenally. Exceptional service, highly recommended! “
Jing Zhang

Jing Zhang


Companies we have helped with distributor search

Golden Red Trade Solution
HCP – the sweetener company
Le Joyau d’Olive
CAN Home appliances

We are active in over 30 countries