Find distributors and sales channels in Turkey

Our local teams will do the work

Finding distributors or retail sales channels might be straightforward, but discovering the right one that drives revenue for your business is a real challenge.

With our Scan-Launch-Grow approach we make this task significantly easier for you! Our local teams have a vast network of distributors and retail channels, know what is important to them and can reach out easily.

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Find the right retail channels in Turkey

Turkey, straddling Eastern Europe and Western Asia, has a population of about 85 million as of 2023. The country is known for its unique blend of Eastern and Western cultures, historical sites from the Byzantine and Ottoman eras, and diverse landscapes.

The Turkish economy, with a GDP per capita of approximately $9,000 USD in 2023, is driven by a mix of industry, agriculture, and services. Key industries include textiles, automotive, and electronics, while agriculture focuses on crops like tobacco, cotton, and fruits. Tourism is also significant, attracting visitors to destinations like Istanbul, Antalya, and Cappadocia.

Major cities include Istanbul, a historic and economic hub; Ankara, the capital and a political center; Izmir, a major port and commercial city; Antalya, a leading tourist destination; and Bursa, known for its historical significance and automotive industry.

Top-5 supermarkets in Turkey

BIM: BIM is the largest supermarket retail chain in Turkey, with a turnover of €7.05 billion in 2021. Established in 1995, it operates around 9,760 stores, offering products at low prices, focusing mainly on food and household essentials.

Migros: Migros, dating back to 1954, is the second-largest chain with a turnover of €5.65 billion in 2021. It runs multiple banners, including M, MM, MMM, 5M, Kipa, Macro Center, and Migros Jet, totaling 3,004 outlets.

SOK Market: With a turnover of €2.84 billion in 2021, SOK Market ranks third and is known for its customer-centric approach. Founded in 1995, it has expanded to 10,281 outlets.

Metro C&C: Operating under the Metro banner, this wholesaler caters to a different market segment with an estimated turnover of €1 billion in 2021. Metro C&C has 34 outlets in Turkey.

Carrefour: French retailer Carrefour operates under several banners in Turkey, including Carrefour Express, Carrefour Hypermarket, and Champion. It entered the Turkish market in 1993 and now has 850 stores, with a turnover of €936 million in 2021.

Let us find the right distributors in Turkey!

We know the market from inside-out

We work with local teams, who already know the market, speak the language and know the business culture.

We are active in over 30 countries

We can compare different markets and as we can help you in all of them, we only favor the market that may work out best for you.

You Reduce your risks

We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.

Try our services in Turkey

Our structured approach: scan - Launch - Grow

The best way to learn about a market is to start reaching out and adjust your sales pitch on-the-go. This is what we do in our Scan-Launch-Grow approach. 

1st month

We scan the market

We dive into your product and what sales strategy has worked for you in other countries. We show your offering to various potential distributors or brokers to collect feedback. And we review your competition so that we can determine the best market entry strategy. 

2nd month

We launch your product

Together with you we develop a first pitch for your target group. We extend our long-list of potential targets further and start reaching out, getting to the right decision makers and pitching your product. And we discuss the results with you, in order to optimise your strategy further.

3rd and next months

We grow your sales

We keep searching for new distributor candidates and reach out to them. We also follow-up on previous contacts we had and on leads that you bring in. We introduce you to interested parties, but we can also support in meetings or close deals on your behalf. Every month we review our results.

Customer Experiences

” Alliance Experts’ tailored strategies boosted our Europe market presence phenomenally. Exceptional service, highly recommended! “
Jing Zhang

Jing Zhang

Kamtec

” During our cooperation Alliance experts showed an effective approach and tracking, professionalism and provided the services reliably and on time. “
Nouraldine Banaeinejad

Nouraldin Banaeinejad

CAN Home appliances

” Alliance experts has helped us with clear insights in a market which was relatively new to us. Even under difficult circumstances they found good dealer candidates. “
Alliance Expert found distributors for Harley Davidson

Vitello Benevetti

Harley Davidson

” Outstanding service! Found the perfect partners in within a few months. Our international sales skyrocketed thanks to their expertise. “

Mehmet Aksoy

RR Engineers

” Alliance Experts strongly supported our growth in African markets. Innovative, effective strategies, and superb communication. “
James Martin

James Martin

Brabantia

” Invaluable local insights led to great distributor matches. Their approach revolutionized our market entry strategy. Highly recommend! “
Francis Huang

Francis Huang

Würth

Companies we have helped with distributor search

EEPC India
Topdesk
Golden Red Trade Solution
Hydrologic
Brabantia
CAN Home appliances
HCP – the sweetener company
Verantis
De Heus
Molarclean

We are active in over 30 countries