Our local teams will do the work
Finding distributors or retail sales channels might be straightforward, but discovering the right one that drives revenue for your business is a real challenge.
With our Scan-Launch-Grow approach we make this task significantly easier for you! Our local teams have a vast network of distributors and retail channels, know what is important to them and can reach out easily.
Tunisia, situated in North Africa, is a country with a rich historical legacy, dating back to ancient Carthaginian times. As of 2023, it has a population of approximately 12 million. Tunisia is known for its Mediterranean coastline, Arab and Berber cultural influences, and transition to democracy after the Arab Spring.
The Tunisian economy, with a GDP per capita of around $3,500 USD in 2023, is diversified, encompassing agriculture, mining, manufacturing, and petroleum products. Agriculture is significant, with olive oil, grains, and dates as primary crops. Tourism, once a major economic driver, has faced challenges but remains important, attracting visitors to its beaches, historical sites, and cities.
Import-wise, Tunisia primarily brings in machinery and equipment, hydrocarbons, chemicals, and food products. These imports are crucial for its industrial and consumer sectors.
Major cities include Tunis, the capital and largest city, known for its blend of ancient and modern cultures; Sfax, an industrial center; and Sousse, a coastal city popular for tourism. Each city reflects Tunisia’s unique mix of Mediterranean and Arab influences.
We work with local teams who already know the market, have a great network, speak the language and know the business culture.
We help you to formulate a message specifically for the companies that you want to target, because we know what is important to them.
We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.
Alliance experts has a proven methodology to start or increase your sales in a new market. Our local teams in over 30 countries help you define your pitch and to find and convince the right sales channels or clients. The scan phase can be short, but is essential as preparation. The Launch phase may take several months, depending on the country.
We put a lot of emphasis on drafting a good distributor pitch. Even if you already have great sales materials for your end-users, this often does not make clear what the benefits are for a potential agent, distributor or retailer to work with you.
If we approach potential sales channels with your standard documentation, chances are high that they are holding of. If we make it crystal clear what are the benefits for them, like in the example presentation, we get a much higher response rate.
We help you with a format specifically for your product or service that you can fill out and we give you feedback. Once we think it is great, we test it with a first few companies out of your target group.
Nouraldin Banaeinejad
CAN Home appliances
Francis Huang
Würth
Mehmet Aksoy
RR Engineers
Vitello Benevetti
Harley Davidson
Jing Zhang
Kamtec
James Martin
Brabantia
Be well prepared. All retailers expect you to prove why they are going to make more money with your product than with their current assortment. So you must know the competition.
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