Find distributors and sales channels in Switzerland

Our local teams will do the work

Finding distributors or retail sales channels might be straightforward, but discovering the right one that drives revenue for your business is a real challenge.

With our Scan-Launch-Grow approach we make this task significantly easier for you! Our local teams have a vast network of distributors and retail channels, know what is important to them and can reach out easily.

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Find the right retail channels in Switzerland

Switzerland is a special case in the center of Europe. Not being part of the EU, it has its own economic position and in general an affluent population.

This population in 2024 is estimated to be around 8.85 million. The country has witnessed a steady population growth, with a rate of 0.64% in 2024.

Known for its robust economy, Switzerland is a global financial hub with a strong focus on banking and finance. The country also has a high standard of living and a well-developed healthcare system.

Major cities include Zurich, Geneva, Basel, Bern, and Lausanne. Switzerland is characterized by its linguistic and cultural diversity, with four official languages: Swiss German, French, Italian, and Romansh. The country has a mix of influences from its neighboring countries: Italy, France, Germany, Austria, and Liechtenstein.

Top-5 supermarkets in Switzerland

Coop: Leading the list with a turnover of €30.4 billion in 2021. Coop operates around 2,500 outlets in Switzerland, encompassing various sales formats along with wholesale and production companies.

Migros: With a turnover of €27.7 billion in 2021, Migros holds the second position. The retailer has a significant presence with 1,184 stores across Switzerland and a diverse range of banners.

Denner: Achieved a turnover of €3.68 billion in 2022. Denner, which is based in Zürich, has an estimated 860 stores.

Manor: Recorded a turnover of €2.5 billion in 2021 and currently operates 61 outlets in Switzerland. Manor’s retail offering includes a variety of store formats.

Aldi: With a turnover of €2.1 billion in 2021, Aldi ranks fifth. Part of the Aldi Nord group, it has expanded its presence in Switzerland to 220 outlets since its entry in 2005.

Let us find the right distributors in Switzerland!

We know the market from inside-out

We work with local teams, who already know the market, speak the language and know the business culture.

We are active in over 30 countries

We can compare different markets and as we can help you in all of them, we only favor the market that may work out best for you.

You Reduce your risks

We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.

Try our services in Switzerland

Our structured approach: scan - Launch - Grow

The best way to learn about a market is to start reaching out and adjust your sales pitch on-the-go. This is what we do in our Scan-Launch-Grow approach. 

1st month

We scan the market

We dive into your product and what sales strategy has worked for you in other countries. We show your offering to various potential distributors or brokers to collect feedback. And we review your competition so that we can determine the best market entry strategy. 

2nd month

We launch your product

Together with you we develop a first pitch for your target group. We extend our long-list of potential targets further and start reaching out, getting to the right decision makers and pitching your product. And we discuss the results with you, in order to optimise your strategy further.

3rd and next months

We grow your sales

We keep searching for new distributor candidates and reach out to them. We also follow-up on previous contacts we had and on leads that you bring in. We introduce you to interested parties, but we can also support in meetings or close deals on your behalf. Every month we review our results.

Customer Experiences

” Alliance experts has helped us with clear insights in a market which was relatively new to us. Even under difficult circumstances they found good dealer candidates. “
Alliance Expert found distributors for Harley Davidson

Vitello Benevetti

Harley Davidson

” Invaluable local insights led to great distributor matches. Their approach revolutionized our market entry strategy. Highly recommend! “
Francis Huang

Francis Huang


” Alliance Experts’ tailored strategies boosted our Europe market presence phenomenally. Exceptional service, highly recommended! “
Jing Zhang

Jing Zhang


” During our cooperation Alliance experts showed an effective approach and tracking, professionalism and provided the services reliably and on time. “
Nouraldine Banaeinejad

Nouraldin Banaeinejad

CAN Home appliances

” Alliance Experts strongly supported our growth in African markets. Innovative, effective strategies, and superb communication. “
James Martin

James Martin


” Outstanding service! Found the perfect partners in within a few months. Our international sales skyrocketed thanks to their expertise. “

Mehmet Aksoy

RR Engineers

Companies we have helped with distributor search

RR Engineers
Apart Group
EEPC India
CAN Home appliances
De Heus
HCP – the sweetener company

We are active in over 30 countries