Find distributors and sales channels in Spain

Our local teams will do the work

Finding distributors or retail sales channels might be straightforward, but discovering the right one that drives revenue for your business is a real challenge.

With our Distributor Search service we make this task significantly easier for you! Our local teams have the knowledge, a vast network of distributors and retail channels and a proven methodology.

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Find the right retail channels in Spain

Spain is a vibrant and diverse market where you have good chances of introducing a new product. As of the latest data, Spain has a population of approximately 47 million people. According to the World Bank, Spain’s GDP per capita was about $30,370 in USD as of the last reporting year.

Spain Supermarkets and Their Market Share

The Spanish supermarket sector is dominated by several key players. The top five supermarkets are:

  1. Mercadona: With a turnover of €27.4 billion in 2021, Mercadona is a leader in the Spanish supermarket sector.
  2. El Corte Inglés: A well-known department store chain that includes supermarkets, reported a turnover of €12.5 billion in 2021.
  3. Carrefour: This French multinational retailer had a turnover of €10.47 billion in 2021 in Spain.
  4. DIA: A global supermarket chain with a turnover of €6.65 billion in 2021.
  5. Eroski: A supermarket chain mainly operating in the Basque Country and other regions, Eroski’s turnover was €5.12 billion in 2021.

Each of these supermarkets has a distinct market presence, catering to various consumer needs and preferences.

Spain Leading Drugstores and their Market Share

In the drugstore sector, the three biggest names are:

  1. Farmacias Ahumada, known for a wide range of pharmaceutical and health products.
  2. Farmacias del Ahorro, focusing on affordable healthcare solutions.
  3. Farmacias Guadalajara, offering a mix of pharmaceuticals and general merchandise.

These chains dominate the market, with a significant share in pharmaceutical and health product sales.

Largest Clothing Chains in Spain

The clothing retail sector in Spain is vibrant, with several major chains:

  1. Zara, part of the Inditex group, is the most prominent with numerous outlets across the country.
  2. Mango, known for its trendy and affordable fashion, has a strong presence.
  3. H&M, a global brand, competes strongly in the Spanish market.
  4. Primark, offering budget-friendly fashion, has been expanding its footprint.
  5. El Corte Inglés, a department store chain, includes a wide range of clothing brands.

These chains vary in market share and number of shops, each catering to different fashion segments.

Approaching Retail Chains or Distributors in Spain

When approaching these retail chains or distributors in Spain, it’s important to understand the local business culture. Relationships and trust are key in the Spanish market. Businesses often prefer to work with partners who demonstrate a long-term commitment to the market and an understanding of the local consumer preferences. Additionally, flexibility and adaptability to the Spanish way of doing business, which can include lengthy negotiations and a focus on personal relationships, are crucial for success.


Why choose our distributor search service?

We know the market from inside-out

We work with local teams, who already know the market, speak the language and know the business culture.

Operational from day 1

We have a clear approach for your market entry. We just need to dive into the benefits of your product, and we are ready to start.

Risk Mitigation

We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.

Continuous Support

We provide ongoing support, ensuring your new partnerships thrive and adapt to evolving business and market needs.

Strategy for Finding Your Ideal Distribution Partner in Spain

Finding the ideal distributor involves more than just a search; key is convincing the distributors or retail chains with the broadest reach to work with you. That is why we put a lot of attention on the right positioning among any competition and helping you with the right pitch.


1. Choose target group

  • Where are your users?
  • What distribution channels to reach them?
  • Who are the channel decision makers?
  • What is important to them?

2. Prepare your pitch

  • How do you position yourself?
  • Who is your competition?
  • What volumes and margin will you bring?
  • What data do you have to proof that?

3. Reach out

  • Approach decision makers
  • Pitch your offering & answer questions
  • Follow-up sufficiently
  • Close the deal

4. Nurture & grow

  • Arrange logistics
  • Launch your product
  • Support in marketing
  • PR & Events
  • Evaluate & optimize

…and back to the first step to search for additional channels

Typically the first steps and approaching decision makers can be done in a number of months, closing the deal and doing a launch may take longer.

Get your proposal directly

    In , our experienced business developers work for you 20 hours per month for . Every month we report on what we have done and plan actions and deliverables for the next month. This is a 12-month plan where you can scale up and down our efforts when needed.

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    Companies we have helped with distributor search

    CAN Home appliances
    Le Joyau d’Olive
    HCP – the sweetener company
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    De Heus

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