Find distributors and sales channels in Spain

Our local teams will do the work

Finding distributors or retail sales channels might be straightforward, but discovering the right one that drives revenue for your business is a real challenge.

With our Scan-Launch-Grow approach we make this task significantly easier for you! Our local teams have a vast network of distributors and retail channels, know what is important to them and can reach out easily.

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Find the right retail channels in Spain

Spain is a vibrant and diverse market where you have good chances of introducing a new product. As of the latest data, Spain has a population of approximately 47 million people. According to the World Bank, Spain’s GDP per capita was about $30,370 in USD as of the last reporting year.

Spain Supermarkets and Their Market Share

The Spanish supermarket sector is dominated by several key players. The top five supermarkets are:

  1. Mercadona: With a turnover of €27.4 billion in 2021, Mercadona is a leader in the Spanish supermarket sector.
  2. El Corte Inglés: A well-known department store chain that includes supermarkets, reported a turnover of €12.5 billion in 2021.
  3. Carrefour: This French multinational retailer had a turnover of €10.47 billion in 2021 in Spain.
  4. DIA: A global supermarket chain with a turnover of €6.65 billion in 2021.
  5. Eroski: A supermarket chain mainly operating in the Basque Country and other regions, Eroski’s turnover was €5.12 billion in 2021.

Each of these supermarkets has a distinct market presence, catering to various consumer needs and preferences.

Spain Leading Drugstores and their Market Share

In the drugstore sector, the three biggest names are:

  1. Farmacias Ahumada, known for a wide range of pharmaceutical and health products.
  2. Farmacias del Ahorro, focusing on affordable healthcare solutions.
  3. Farmacias Guadalajara, offering a mix of pharmaceuticals and general merchandise.

These chains dominate the market, with a significant share in pharmaceutical and health product sales.

Largest Clothing Chains in Spain

The clothing retail sector in Spain is vibrant, with several major chains:

  1. Zara, part of the Inditex group, is the most prominent with numerous outlets across the country.
  2. Mango, known for its trendy and affordable fashion, has a strong presence.
  3. H&M, a global brand, competes strongly in the Spanish market.
  4. Primark, offering budget-friendly fashion, has been expanding its footprint.
  5. El Corte Inglés, a department store chain, includes a wide range of clothing brands.

These chains vary in market share and number of shops, each catering to different fashion segments.

Approaching Retail Chains or Distributors in Spain

When approaching these retail chains or distributors in Spain, it’s important to understand the local business culture. Relationships and trust are key in the Spanish market. Businesses often prefer to work with partners who demonstrate a long-term commitment to the market and an understanding of the local consumer preferences. Additionally, flexibility and adaptability to the Spanish way of doing business, which can include lengthy negotiations and a focus on personal relationships, are crucial for success.


Let us find the right distributors in Spain!

We know the market from inside-out

We work with local teams, who already know the market, speak the language and know the business culture.

We are active in over 30 countries

We can compare different markets and as we can help you in all of them, we only favor the market that may work out best for you.

You Reduce your risks

We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.

Try our services in Spain

Our structured approach: scan - Launch - Grow

The best way to learn about a market is to start reaching out and adjust your sales pitch on-the-go. This is what we do in our Scan-Launch-Grow approach. 

1st month

We scan the market

We dive into your product and what sales strategy has worked for you in other countries. We show your offering to various potential distributors or brokers to collect feedback. And we review your competition so that we can determine the best market entry strategy. 

2nd month

We launch your product

Together with you we develop a first pitch for your target group. We extend our long-list of potential targets further and start reaching out, getting to the right decision makers and pitching your product. And we discuss the results with you, in order to optimise your strategy further.

3rd and next months

We grow your sales

We keep searching for new distributor candidates and reach out to them. We also follow-up on previous contacts we had and on leads that you bring in. We introduce you to interested parties, but we can also support in meetings or close deals on your behalf. Every month we review our results.

Customer Experiences

” Alliance Experts strongly supported our growth in African markets. Innovative, effective strategies, and superb communication. “
James Martin

James Martin


” Alliance experts has helped us with clear insights in a market which was relatively new to us. Even under difficult circumstances they found good dealer candidates. “
Alliance Expert found distributors for Harley Davidson

Vitello Benevetti

Harley Davidson

” During our cooperation Alliance experts showed an effective approach and tracking, professionalism and provided the services reliably and on time. “
Nouraldine Banaeinejad

Nouraldin Banaeinejad

CAN Home appliances

” Alliance Experts’ tailored strategies boosted our Europe market presence phenomenally. Exceptional service, highly recommended! “
Jing Zhang

Jing Zhang


” Invaluable local insights led to great distributor matches. Their approach revolutionized our market entry strategy. Highly recommend! “
Francis Huang

Francis Huang


” Outstanding service! Found the perfect partners in within a few months. Our international sales skyrocketed thanks to their expertise. “

Mehmet Aksoy

RR Engineers

Companies we have helped with distributor search

Le Joyau d’Olive
CAN Home appliances
Apart Group
HCP – the sweetener company
EEPC India
De Heus

We are active in over 30 countries