Find distributors and sales channels in Saudi Arabia

Our local teams will do the work

Finding distributors or retail sales channels might be straightforward, but discovering the right one that drives revenue for your business is a real challenge.

With our Distributor Search service we make this task significantly easier for you! Our local teams have the knowledge, a vast network of distributors and retail channels and a proven methodology.

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Find the right retail channels in Saudi Arabia

Saudi Arabia, the largest country in the Middle East, has a population of about 35 million as of 2023. It is the world’s largest oil exporter, deeply influencing its culture, economy, and politics.

With a high GDP per capita of approximately $23,000 USD in 2023, Saudi Arabia’s economy is heavily dependent on oil, which accounts for most of its export earnings and government revenues. The country is diversifying its economy, with significant investments in sectors like tourism, entertainment, and technology.

The Kingdom of Saudi Arabia is the largest economy in the Arab world. It accounts for 25% of the Arab world’s Gross Domestic Product (GDP). Saudi Arabia has an oil based economy with strong government controls over major economic activities.

Saudi Arabia market opportunities

Strengths of the Saudi market include:

  • No taxation on personal income
  • Proximity to other Gulf markets
  • Key member of the Gulf Cooperation Council (GCC)
  • Largest economy and population in the Gulf region

Challenges include:

  • Identifying suitable sponsors for initial entry into the market
  • Finding an appropriate Saudi partner for joint ventures
  • Lead time to establish legal entities and obtain licenses from appropriate ministries

You must apply through the relevant government ministries for licenses to do business in Saudi Arabia.

Look for a business partner in Saudi Arabia

You must have a physical presence in Saudi Arabia to be directly involved in the buying and selling of goods. Under Saudi investment law the establishment of a physical presence requires a joint venture with a Saudi partner. You should evaluate your business partner thoroughly. You should take local legal advice and consult.

Here are some practical guidelines:

  • Prospective partner has the necessary legal entity in Saudi Arabia
  • Prospective partner works in the same field that you are working in
  • Choose the partner who will have an added value for your business
  • Be professional. Do not base your partnership on friendship or personal relationship
  • Have all legal contracts and MOUs reviewed by a local lawyer and an experienced consultant working in the same industry as yours
  • Do all necessary due diligence prior to signing a contract
  • Define clearly the roles and responsibilities of each party
  • Always include an exit strategy in your contract
  • Invest in finding the right partner. Visit them and meet them in person before making any commitment

Why choose our distributor search service?

We know the market from inside-out

We work with local teams, who already know the market, speak the language and know the business culture.

Operational from day 1

We have a clear approach for your market entry. We just need to dive into the benefits of your product, and we are ready to start.

Risk Mitigation

We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.

Continuous Support

We provide ongoing support, ensuring your new partnerships thrive and adapt to evolving business and market needs.

Strategy for Finding Your Ideal Distribution Partner in Saudi Arabia

Finding the ideal distributor involves more than just a search; key is convincing the distributors or retail chains with the broadest reach to work with you. That is why we put a lot of attention on the right positioning among any competition and helping you with the right pitch.


1. Choose target group

  • Where are your users?
  • What distribution channels to reach them?
  • Who are the channel decision makers?
  • What is important to them?

2. Prepare your pitch

  • How do you position yourself?
  • Who is your competition?
  • What volumes and margin will you bring?
  • What data do you have to proof that?

3. Reach out

  • Approach decision makers
  • Pitch your offering & answer questions
  • Follow-up sufficiently
  • Close the deal

4. Nurture & grow

  • Arrange logistics
  • Launch your product
  • Support in marketing
  • PR & Events
  • Evaluate & optimize

…and back to the first step to search for additional channels

Typically the first steps and approaching decision makers can be done in a number of months, closing the deal and doing a launch may take longer.

Get your proposal directly

    In , our experienced business developers work for you 20 hours per month for . Every month we report on what we have done and plan actions and deliverables for the next month. This is a 12-month plan where you can scale up and down our efforts when needed.

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