Find distributors and sales channels in the Netherlands

Our local teams will do the work

Finding distributors or retail sales channels might be straightforward, but discovering the right one that drives revenue for your business is a real challenge.

With our Scan-Launch-Grow approach we make this task significantly easier for you! Our local teams have a vast network of distributors and retail channels, know what is important to them and can reach out easily.

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Find the right retail channels in the Netherlands

The Netherlands is an interesting country to do business in, and can also serve a stepping stone to other European countries

As of 2024, the Netherlands has a population of approximately 17.67 million people. The country is known for its high population density, with about 524 people per square kilometer. The majority of the population is Dutch, with various other ethnic minorities.

The Netherlands boasts a robust economy, ranking as the 18th largest in the world. A significant portion of the EU’s natural gas comes from the Netherlands. The country’s GDP per capita is impressively high at around $48,860, reflecting its economic strength.

Amsterdam, the capital, is the most populous city, followed by Rotterdam and The Hague. The country’s terrain is notably low-lying, with a significant portion below sea level.

Top 5 supermarkets in the Netherlands

Albert Heijn: As of 2021, Albert Heijn led the list with a turnover of €16.4 billion. This retailer, owned by Ahold Delhaize, operated 1,733 outlets as of 2022, with various banners including AH to Go,, Albert Heijn XL, and others.

Jumbo: Jumbo secured the second spot with a turnover of €10 billion in 2022. The network of Jumbo included 708 stores.

Lidl: With an estimated turnover of €4.5 billion in 2020, Lidl held the third position. As of 2022, Lidl operated 441 stores in the Netherlands. Lidl is part of the Schwarz Group and has been present in the Netherlands since 1997.

Aldi: Aldi, part of the Aldi Nord group, was fourth with an estimated turnover of €3 billion in 2020. They operated around 500 stores in the country as of 2022.

PLUS: PLUS had an estimated turnover of €5.5 billion in 2022 and operated approximately 550 stores.

Let us find the right distributors in the Netherlands!

We know the market from inside-out

We work with local teams, who already know the market, speak the language and know the business culture.

We are active in over 30 countries

We can compare different markets and as we can help you in all of them, we only favor the market that may work out best for you.

You Reduce your risks

We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.

Try our services in the Netherlands

Our structured approach: scan - Launch - Grow

The best way to learn about a market is to start reaching out and adjust your sales pitch on-the-go. This is what we do in our Scan-Launch-Grow approach. 

1st month

We scan the market

We dive into your product and what sales strategy has worked for you in other countries. We show your offering to various potential distributors or brokers to collect feedback. And we review your competition so that we can determine the best market entry strategy. 

2nd month

We launch your product

Together with you we develop a first pitch for your target group. We extend our long-list of potential targets further and start reaching out, getting to the right decision makers and pitching your product. And we discuss the results with you, in order to optimise your strategy further.

3rd and next months

We grow your sales

We keep searching for new distributor candidates and reach out to them. We also follow-up on previous contacts we had and on leads that you bring in. We introduce you to interested parties, but we can also support in meetings or close deals on your behalf. Every month we review our results.

Customer Experiences

” Outstanding service! Found the perfect partners in within a few months. Our international sales skyrocketed thanks to their expertise. “

Mehmet Aksoy

RR Engineers

” Invaluable local insights led to great distributor matches. Their approach revolutionized our market entry strategy. Highly recommend! “
Francis Huang

Francis Huang


” Alliance Experts’ tailored strategies boosted our Europe market presence phenomenally. Exceptional service, highly recommended! “
Jing Zhang

Jing Zhang


” During our cooperation Alliance experts showed an effective approach and tracking, professionalism and provided the services reliably and on time. “
Nouraldine Banaeinejad

Nouraldin Banaeinejad

CAN Home appliances

” Alliance experts has helped us with clear insights in a market which was relatively new to us. Even under difficult circumstances they found good dealer candidates. “
Alliance Expert found distributors for Harley Davidson

Vitello Benevetti

Harley Davidson

” Alliance Experts strongly supported our growth in African markets. Innovative, effective strategies, and superb communication. “
James Martin

James Martin


Companies we have helped with distributor search

Apart Group
RR Engineers
Golden Red Trade Solution
Le Joyau d’Olive
De Heus

We are active in over 30 countries