Our local teams will do the work
Finding distributors or retail sales channels might be straightforward, but discovering the right one that drives revenue for your business is a real challenge.
With our Scan-Launch-Grow approach we make this task significantly easier for you! Our local teams have a vast network of distributors and retail channels, know what is important to them and can reach out easily.
The Netherlands is an interesting country to do business in, and can also serve a stepping stone to other European countries
As of 2024, the Netherlands has a population of approximately 17.67 million people. The country is known for its high population density, with about 524 people per square kilometer. The majority of the population is Dutch, with various other ethnic minorities.
The Netherlands boasts a robust economy, ranking as the 18th largest in the world. A significant portion of the EU’s natural gas comes from the Netherlands. The country’s GDP per capita is impressively high at around $48,860, reflecting its economic strength.
Amsterdam, the capital, is the most populous city, followed by Rotterdam and The Hague. The country’s terrain is notably low-lying, with a significant portion below sea level.
Albert Heijn: As of 2021, Albert Heijn led the list with a turnover of €16.4 billion. This retailer, owned by Ahold Delhaize, operated 1,733 outlets as of 2022, with various banners including AH to Go, AH.nl, Albert Heijn XL, and others.
Jumbo: Jumbo secured the second spot with a turnover of €10 billion in 2022. The network of Jumbo included 708 stores.
Lidl: With an estimated turnover of €4.5 billion in 2020, Lidl held the third position. As of 2022, Lidl operated 441 stores in the Netherlands. Lidl is part of the Schwarz Group and has been present in the Netherlands since 1997.
Aldi: Aldi, part of the Aldi Nord group, was fourth with an estimated turnover of €3 billion in 2020. They operated around 500 stores in the country as of 2022.
PLUS: PLUS had an estimated turnover of €5.5 billion in 2022 and operated approximately 550 stores.
We work with local teams who already know the market, have a great network, speak the language and know the business culture.
We help you to formulate a message specifically for the companies that you want to target, because we know what is important to them.
We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.
Alliance experts has a proven methodology to start or increase your sales in a new market. Our local teams in over 30 countries help you define your pitch and to find and convince the right sales channels or clients. The scan phase can be short, but is essential as preparation. The Launch phase may take several months, depending on the country.
We put a lot of emphasis on drafting a good distributor pitch. Even if you already have great sales materials for your end-users, this often does not make clear what the benefits are for a potential agent, distributor or retailer to work with you.
If we approach potential sales channels with your standard documentation, chances are high that they are holding of. If we make it crystal clear what are the benefits for them, like in the example presentation, we get a much higher response rate.
We help you with a format specifically for your product or service that you can fill out and we give you feedback. Once we think it is great, we test it with a first few companies out of your target group.
James Martin
Brabantia
Mehmet Aksoy
RR Engineers
Jing Zhang
Kamtec
Francis Huang
Würth
Nouraldin Banaeinejad
CAN Home appliances
Vitello Benevetti
Harley Davidson
Be well prepared. All retailers expect you to prove why they are going to make more money with your product than with their current assortment. So you must know the competition.
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