Find distributors and sales channels in Malaysia

Our local teams will do the work

Finding distributors or retail sales channels might be straightforward, but discovering the right one that drives revenue for your business is a real challenge.

With our Scan-Launch-Grow approach we make this task significantly easier for you! Our local teams have a vast network of distributors and retail channels, know what is important to them and can reach out easily.

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Find the right retail channels in Malaysia

Malaysia has a population of about 33 million as of 2023. Known for its diverse culture, Malaysia is a melting pot of Malay, Chinese, Indian, and indigenous cultures.

Malaysia’s economy, with a GDP per capita around $11,400 USD in 2023, is well-diversified. Major sectors include manufacturing, especially electronics and automotive; palm oil and rubber production; and services, including tourism and finance.

The country’s main imports include electronics, machinery, petroleum products, plastics, and vehicles, supporting its diversified economy.

Major cities include Kuala Lumpur, the dynamic capital and economic center; George Town, known for its colonial architecture; and Johor Bahru, a rapidly growing urban area.

Main supermarkets in Malaysia

In Malaysia, some of the leading supermarket and hypermarket chains include AEON, AEON BiG, Lotus’s (formerly Tesco), Giant, and MYDIN.

AEON, a major player in the retail sector, operates both supermarkets and shopping malls across Malaysia and AEON BiG, emerging from the rebranding of Carrefour, provides a range of consumer goods in its hypermarket format.

Lotus’s, under the ownership of Thailand’s CP Group, offers a wide selection of products in its numerous stores.

Giant, a well-known name in the Malaysian retail landscape, offers both hypermarket and supermarket formats.

MYDIN caters largely to the Malay consumer market, known for its halal offerings and extensive reach across the nation.

Let us find the right distributors in Malaysia!

We know the market from inside-out

We work with local teams, who already know the market, speak the language and know the business culture.

We are active in over 30 countries

We can compare different markets and as we can help you in all of them, we only favor the market that may work out best for you.

You Reduce your risks

We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.

Try our services in Malaysia

Our structured approach: scan - Launch - Grow

The best way to learn about a market is to start reaching out and adjust your sales pitch on-the-go. This is what we do in our Scan-Launch-Grow approach. 

1st month

We scan the market

We dive into your product and what sales strategy has worked for you in other countries. We show your offering to various potential distributors or brokers to collect feedback. And we review your competition so that we can determine the best market entry strategy. 

2nd month

We launch your product

Together with you we develop a first pitch for your target group. We extend our long-list of potential targets further and start reaching out, getting to the right decision makers and pitching your product. And we discuss the results with you, in order to optimise your strategy further.

3rd and next months

We grow your sales

We keep searching for new distributor candidates and reach out to them. We also follow-up on previous contacts we had and on leads that you bring in. We introduce you to interested parties, but we can also support in meetings or close deals on your behalf. Every month we review our results.

Customer Experiences

” Alliance Experts’ tailored strategies boosted our Europe market presence phenomenally. Exceptional service, highly recommended! “
Jing Zhang

Jing Zhang


” Invaluable local insights led to great distributor matches. Their approach revolutionized our market entry strategy. Highly recommend! “
Francis Huang

Francis Huang


” During our cooperation Alliance experts showed an effective approach and tracking, professionalism and provided the services reliably and on time. “
Nouraldine Banaeinejad

Nouraldin Banaeinejad

CAN Home appliances

” Outstanding service! Found the perfect partners in within a few months. Our international sales skyrocketed thanks to their expertise. “

Mehmet Aksoy

RR Engineers

” Alliance Experts strongly supported our growth in African markets. Innovative, effective strategies, and superb communication. “
James Martin

James Martin


” Alliance experts has helped us with clear insights in a market which was relatively new to us. Even under difficult circumstances they found good dealer candidates. “
Alliance Expert found distributors for Harley Davidson

Vitello Benevetti

Harley Davidson

Companies we have helped with distributor search

De Heus
HCP – the sweetener company
CAN Home appliances
EEPC India
RR Engineers

We are active in over 30 countries