Our local teams will do the work
Finding distributors or retail sales channels might be straightforward, but discovering the right one that drives revenue for your business is a real challenge.
With our Scan-Launch-Grow approach we make this task significantly easier for you! Our local teams have a vast network of distributors and retail channels, know what is important to them and can reach out easily.
Japan is known for its unique blend of traditional and modern culture. As of 2023, Japan has a population of about 125 million. It is notable for its technological advancements, rich cultural heritage, and influential economy.
Japan’s economy, with a GDP per capita of around $40,000 USD in 2023, is one of the most advanced in the world. Major industries include automobiles, electronics, robotics, and manufacturing. The country is also known for its strong emphasis on research and development.
Japan’s primary imports are machinery and equipment, fossil fuels, foodstuffs, chemicals, and raw materials for its industries.
Key cities include Tokyo, the capital and world’s largest metropolitan area; Osaka, known for its modern architecture and nightlife; Kyoto, famous for its historic temples and traditions; and Yokohama, a major port and commercial hub.
Aeon: One of the largest chains with over 400 stores, offering a range of products including fresh produce, meat, seafood, household goods, and Japanese specialties like Wagyu beef, sushi, and bento boxes.
Ito-Yokado: This chain has over 170 stores and is known for its in-store bakery, wide selection of Japanese snacks and candies, and traditional treats in the “Dagashi” section.
Seijo Ishii: A high-end chain offering gourmet products such as imported cheeses, wines, chocolates, Japanese tea, miso paste, soy sauce, and a selection of beauty products.
While Aeon, Ito-Yokado, and Seijo Ishii are among the top supermarkets in Japan, convenience stores like 7-Eleven also play a significant role in the Japanese retail market. These convenience stores are integral to daily life in Japan, offering a wide range of products including ready-to-eat meals, snacks, beverages, and daily necessities.
We work with local teams who already know the market, have a great network, speak the language and know the business culture.
We help you to formulate a message specifically for the companies that you want to target, because we know what is important to them.
We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.
Alliance experts has a proven methodology to start or increase your sales in a new market. Our local teams in over 30 countries help you define your pitch and to find and convince the right sales channels or clients. The scan phase can be short, but is essential as preparation. The Launch phase may take several months, depending on the country.
We put a lot of emphasis on drafting a good distributor pitch. Even if you already have great sales materials for your end-users, this often does not make clear what the benefits are for a potential agent, distributor or retailer to work with you.
If we approach potential sales channels with your standard documentation, chances are high that they are holding of. If we make it crystal clear what are the benefits for them, like in the example presentation, we get a much higher response rate.
We help you with a format specifically for your product or service that you can fill out and we give you feedback. Once we think it is great, we test it with a first few companies out of your target group.
Nouraldin Banaeinejad
CAN Home appliances
Francis Huang
Würth
Mehmet Aksoy
RR Engineers
Jing Zhang
Kamtec
Vitello Benevetti
Harley Davidson
James Martin
Brabantia
Be well prepared. All retailers expect you to prove why they are going to make more money with your product than with their current assortment. So you must know the competition.
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