Find distributors and sales channels in Italy

Our local teams will do the work

Finding distributors or retail sales channels might be straightforward, but discovering the right one that drives revenue for your business is a real challenge.

With our Distributor Search service we make this task significantly easier for you! Our local teams have the knowledge, a vast network of distributors and retail channels and a proven methodology.

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Find the right retail channels in Italy

Italy is one of the larger economies in Europe, but also a country with very different regions, ranging from rich to poor. Italy has a rich cultural heritage, with Rome being one of the oldest continuously occupied cities in Europe. The country’s official language is Italian, but there are regions where German, French, and Slovene are primarily used.

As of 2024, Italy’s population is estimated at approximately 58.78 million. The country has been experiencing a population decline since its peak in 2017, with a negative growth rate due to a higher death rate than birth rate and negative net migration.

Italy is known for its diverse industrial sectors, ranging from fashion and luxury goods to automotive and machinery. It’s a significant player in the European and global economy.

The major urban centers include Rome, Milan, Naples, Turin, and Palermo. Italy is characterized by an uneven population density, with dense populations in the Po Valley and metropolitan areas of Naples and Rome.

Top-5 supermarkets in Italy

Conad: Leading the market with a total sales of €18.45 billion in 2022. Conad has a diverse network of 3,332 outlets in various formats including supermarkets, hypermarkets, and discount stores.

Gruppo Selex: Reported a turnover of €16.7 billion in 2021. With a market share of 14.6%, it is the second largest player in Italy’s modern distribution sector. The group consists of 18 member companies and operates 3,190 stores.

Coop: Recorded a turnover of €14.3 billion in 2021. Coop Italia managed to slightly increase its market share in the large-scale retail sector and operates more than 1,600 outlets.

Gruppo Végé: Saw continuous growth over the years, ending 2021 with €11.95 billion in sales. The group is a market leader in several Italian regions and operates 3,836 stores, the most of any nationwide group in Italy.

Esselunga: Achieved consolidated sales of €8.5 billion in 2021. Known for its superstore format, Esselunga has 168 stores primarily located in Northern and Central Italy.

Why choose our distributor search service?

We know the market from inside-out

We work with local teams, who already know the market, speak the language and know the business culture.

Operational from day 1

We have a clear approach for your market entry. We just need to dive into the benefits of your product, and we are ready to start.

Risk Mitigation

We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.

Continuous Support

We provide ongoing support, ensuring your new partnerships thrive and adapt to evolving business and market needs.

Strategy for Finding Your Ideal Distribution Partner in Italy

Finding the ideal distributor involves more than just a search; key is convincing the distributors or retail chains with the broadest reach to work with you. That is why we put a lot of attention on the right positioning among any competition and helping you with the right pitch.


1. Choose target group

  • Where are your users?
  • What distribution channels to reach them?
  • Who are the channel decision makers?
  • What is important to them?

2. Prepare your pitch

  • How do you position yourself?
  • Who is your competition?
  • What volumes and margin will you bring?
  • What data do you have to proof that?

3. Reach out

  • Approach decision makers
  • Pitch your offering & answer questions
  • Follow-up sufficiently
  • Close the deal

4. Nurture & grow

  • Arrange logistics
  • Launch your product
  • Support in marketing
  • PR & Events
  • Evaluate & optimize

…and back to the first step to search for additional channels

Typically the first steps and approaching decision makers can be done in a number of months, closing the deal and doing a launch may take longer.

Get your proposal directly

    In , our experienced business developers work for you 20 hours per month for . Every month we report on what we have done and plan actions and deliverables for the next month. This is a 12-month plan where you can scale up and down our efforts when needed.

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