Find distributors and sales channels in India

Our local teams will do the work

Finding distributors or retail sales channels might be straightforward, but discovering the right one that drives revenue for your business is a real challenge.

With our Scan-Launch-Grow approach we make this task significantly easier for you! Our local teams have a vast network of distributors and retail channels, know what is important to them and can reach out easily.

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Find the right retail channels in India

India, located in South Asia, is the world’s second-most populous country, with a population exceeding 1.3 billion as of 2023. Known for its rich cultural diversity, historical heritage, and vast geography, India plays a significant role in global affairs.

The Indian economy, with a GDP per capita of around $2,100 USD in 2023, is characterized by a mix of agriculture, manufacturing, and services. Agriculture remains a key sector, supporting a large portion of the population. The service sector, particularly IT and software services, has seen rapid growth and global integration. Manufacturing is also expanding, with initiatives like ‘Make in India’ promoting industrial development.

India’s major imports include crude oil, precious stones, machinery, chemicals, and pharmaceuticals, vital for its growing economy and population.

Key cities include New Delhi, the capital and a political hub; Mumbai, the financial and entertainment center; Bangalore, the IT and tech city; Kolkata, known for its cultural heritage; and Chennai, an industrial and cultural center.

Top-5 supermarkets in India

Reliance Fresh: A subsidiary of Reliance Industries Limited, it operates thousands of stores across more than 600 cities in India, offering a variety of groceries and other items.

HyperCity: Known for its large format stores, it has more than 25 outlets nationwide, offering a wide range of products including fresh fruits, vegetables, and more.

Big Bazaar: Part of Future Group’s retail network, it operates over 200 stores across India, known for a wide variety of products at competitive prices.

More Supermarket: With over 230 stores, it offers a vast range of grocery items, packaged food products, dairy products, and more.

Spencer’s Retail: Operating 250+ stores across the country, it offers an extensive range of products including groceries, fresh produce, dairy products, and more.

Let us find the right distributors in India!

We know the market from inside-out

We work with local teams, who already know the market, speak the language and know the business culture.

We are active in over 30 countries

We can compare different markets and as we can help you in all of them, we only favor the market that may work out best for you.

You Reduce your risks

We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.

Try our services in India

Our structured approach: scan - Launch - Grow

The best way to learn about a market is to start reaching out and adjust your sales pitch on-the-go. This is what we do in our Scan-Launch-Grow approach. 

1st month

We scan the market

We dive into your product and what sales strategy has worked for you in other countries. We show your offering to various potential distributors or brokers to collect feedback. And we review your competition so that we can determine the best market entry strategy. 

2nd month

We launch your product

Together with you we develop a first pitch for your target group. We extend our long-list of potential targets further and start reaching out, getting to the right decision makers and pitching your product. And we discuss the results with you, in order to optimise your strategy further.

3rd and next months

We grow your sales

We keep searching for new distributor candidates and reach out to them. We also follow-up on previous contacts we had and on leads that you bring in. We introduce you to interested parties, but we can also support in meetings or close deals on your behalf. Every month we review our results.

Customer Experiences

” Invaluable local insights led to great distributor matches. Their approach revolutionized our market entry strategy. Highly recommend! “
Francis Huang

Francis Huang


” During our cooperation Alliance experts showed an effective approach and tracking, professionalism and provided the services reliably and on time. “
Nouraldine Banaeinejad

Nouraldin Banaeinejad

CAN Home appliances

” Outstanding service! Found the perfect partners in within a few months. Our international sales skyrocketed thanks to their expertise. “

Mehmet Aksoy

RR Engineers

” Alliance Experts strongly supported our growth in African markets. Innovative, effective strategies, and superb communication. “
James Martin

James Martin


” Alliance experts has helped us with clear insights in a market which was relatively new to us. Even under difficult circumstances they found good dealer candidates. “
Alliance Expert found distributors for Harley Davidson

Vitello Benevetti

Harley Davidson

” Alliance Experts’ tailored strategies boosted our Europe market presence phenomenally. Exceptional service, highly recommended! “
Jing Zhang

Jing Zhang


Companies we have helped with distributor search

CAN Home appliances
EEPC India
RR Engineers
Apart Group
Golden Red Trade Solution
HCP – the sweetener company
De Heus

We are active in over 30 countries