Find distributors and sales channels in France

Our local teams will do the work

Finding distributors or retail sales channels might be straightforward, but discovering the right one that drives revenue for your business is a real challenge.

With our Scan-Launch-Grow approach we make this task significantly easier for you! Our local teams have a vast network of distributors and retail channels, know what is important to them and can reach out easily.

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Find the right retail channels in France

France and the United Kingdom have been alternating each other as the second economy of Europe. France is a highly centralized country where mostly in Paris the decisions are made. Other major cities include Marseille, Lyon, Toulouse, and Nice.

As of 2024, France’s population is projected to be around 64.88 million. The country experiences a modest population growth, with a growth rate of approximately 0.15%.

France has one of the world’s largest economies, known for its diverse industrial sectors, including aerospace, automotive, and luxury goods. It is also a leading agricultural producer within Europe.

France is globally recognized for its rich history, art, and gastronomy. It has a strong cultural influence worldwide and is a popular tourist destination. The country has a diverse population with a significant number of people from various ethnic and cultural backgrounds.

Top-5 supermarkets in France

E.Leclerc: E.Leclerc leads the French market with a significant turnover of €51 billion in 2021. This chain has a broad network of over 1,400 outlets and offers a variety of services under different banners such as Brico E.Leclerc, E.Leclerc, and L’Auto E.Leclerc.

Carrefour: With a history spanning over 60 years, Carrefour is the second-largest retail chain in France. It reported a turnover of €35.28 billion in 2021 and operates a diverse range of outlets, including hypermarkets and supermarkets.

Les Mousquetaires (Intermarché and Netto): Ranking third, Les Mousquetaires, which operates under the Intermarché and Netto banners, reported a turnover of €36.06 billion in 2022. The group has about 2,200 outlets and also has a presence in countries like Belgium and Portugal.

Système U: With a history dating back to the late 19th century, Système U, which operates under banners like Hyper U and Super U, had a turnover of €22.97 billion in 2021. The chain is known for its focus on sustainability and supporting local producers.

Auchan: Auchan, with a reported turnover of €16.2 billion in 2021, operates under various banners including Auchan Hypermarket and Auchan Supermarkets. It has around 588 outlets and is known for its commitment to quality products and sustainability.

Let us find the right distributors in France!

We know the market from inside-out

We work with local teams, who already know the market, speak the language and know the business culture.

We are active in over 30 countries

We can compare different markets and as we can help you in all of them, we only favor the market that may work out best for you.

You Reduce your risks

We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.

Try our services in France

Our structured approach: scan - Launch - Grow

The best way to learn about a market is to start reaching out and adjust your sales pitch on-the-go. This is what we do in our Scan-Launch-Grow approach. 

1st month

We scan the market

We dive into your product and what sales strategy has worked for you in other countries. We show your offering to various potential distributors or brokers to collect feedback. And we review your competition so that we can determine the best market entry strategy. 

2nd month

We launch your product

Together with you we develop a first pitch for your target group. We extend our long-list of potential targets further and start reaching out, getting to the right decision makers and pitching your product. And we discuss the results with you, in order to optimise your strategy further.

3rd and next months

We grow your sales

We keep searching for new distributor candidates and reach out to them. We also follow-up on previous contacts we had and on leads that you bring in. We introduce you to interested parties, but we can also support in meetings or close deals on your behalf. Every month we review our results.

Customer Experiences

” During our cooperation Alliance experts showed an effective approach and tracking, professionalism and provided the services reliably and on time. “
Nouraldine Banaeinejad

Nouraldin Banaeinejad

CAN Home appliances

” Alliance Experts’ tailored strategies boosted our Europe market presence phenomenally. Exceptional service, highly recommended! “
Jing Zhang

Jing Zhang


” Invaluable local insights led to great distributor matches. Their approach revolutionized our market entry strategy. Highly recommend! “
Francis Huang

Francis Huang


” Alliance experts has helped us with clear insights in a market which was relatively new to us. Even under difficult circumstances they found good dealer candidates. “
Alliance Expert found distributors for Harley Davidson

Vitello Benevetti

Harley Davidson

” Alliance Experts strongly supported our growth in African markets. Innovative, effective strategies, and superb communication. “
James Martin

James Martin


” Outstanding service! Found the perfect partners in within a few months. Our international sales skyrocketed thanks to their expertise. “

Mehmet Aksoy

RR Engineers

Companies we have helped with distributor search

Apart Group
HCP – the sweetener company
EEPC India
CAN Home appliances
De Heus
Golden Red Trade Solution

We are active in over 30 countries