Find distributors and sales channels in China

Our local teams will do the work

Finding distributors or retail sales channels might be straightforward, but discovering the right one that drives revenue for your business is a real challenge.

With our Scan-Launch-Grow approach we make this task significantly easier for you! Our local teams have a vast network of distributors and retail channels, know what is important to them and can reach out easily.

50 +
Distributors Matched
Flights saved
5 +
$ 0 k
Saved on each search

Find the right retail channels in China

China is the world’s most populous country, with over 1.4 billion people as of 2023. Known for its long history, rich culture, and rapid economic growth, China is a major global power.

With a GDP per capita of approximately $10,500 USD in 2023, China’s economy is one of the largest in the world. It has transformed from a primarily agrarian society to an industrial powerhouse. Manufacturing, particularly electronics and consumer goods, is a key sector. Services and technology are also growing rapidly.

China’s main imports include electrical and other machinery, oil and mineral fuels, optical and medical equipment, and metal ores, supporting its massive manufacturing industry.

Major cities include Beijing, the capital and cultural center; Shanghai, the largest city and financial hub; Shenzhen, a technology and manufacturing powerhouse; Guangzhou, a major trade and industrial city; and Chengdu, known for its technology sector and cultural heritage.

Top supermarkets in China

As of 2023, the top supermarkets in China are led by Walmart China, which ranked first with a total sales volume of 109.31 billion yuan in 2022. Following closely are Yonghui Superstores and Kangcheng Investment (China), with sales volumes of 97.987 billion yuan and 92.012 billion yuan, respectively. These supermarkets are among the leaders in the Chinese retail market, contributing significantly to the industry’s growth and evolution​​.

In China, the online grocery shopping market is dominated by significant players like Alibaba’s Freshippo and These platforms have revolutionized grocery shopping by integrating online and offline experiences. Freshippo, for instance, offers a unique model where customers can shop in-store or online with rapid delivery options. Similarly, provides a wide range of grocery items with efficient online ordering and quick delivery services. These companies have adapted to the growing consumer demand for convenience, variety, and digital shopping solutions, making them leaders in the Chinese online grocery market.

Let us find the right distributors in China!

We know the market from inside-out

We work with local teams, who already know the market, speak the language and know the business culture.

We are active in over 30 countries

We can compare different markets and as we can help you in all of them, we only favor the market that may work out best for you.

You Reduce your risks

We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.

Try our services in China

Our structured approach: scan - Launch - Grow

The best way to learn about a market is to start reaching out and adjust your sales pitch on-the-go. This is what we do in our Scan-Launch-Grow approach. 

1st month

We scan the market

We dive into your product and what sales strategy has worked for you in other countries. We show your offering to various potential distributors or brokers to collect feedback. And we review your competition so that we can determine the best market entry strategy. 

2nd month

We launch your product

Together with you we develop a first pitch for your target group. We extend our long-list of potential targets further and start reaching out, getting to the right decision makers and pitching your product. And we discuss the results with you, in order to optimise your strategy further.

3rd and next months

We grow your sales

We keep searching for new distributor candidates and reach out to them. We also follow-up on previous contacts we had and on leads that you bring in. We introduce you to interested parties, but we can also support in meetings or close deals on your behalf. Every month we review our results.

Customer Experiences

” Alliance Experts’ tailored strategies boosted our Europe market presence phenomenally. Exceptional service, highly recommended! “
Jing Zhang

Jing Zhang


” During our cooperation Alliance experts showed an effective approach and tracking, professionalism and provided the services reliably and on time. “
Nouraldine Banaeinejad

Nouraldin Banaeinejad

CAN Home appliances

” Outstanding service! Found the perfect partners in within a few months. Our international sales skyrocketed thanks to their expertise. “

Mehmet Aksoy

RR Engineers

” Alliance Experts strongly supported our growth in African markets. Innovative, effective strategies, and superb communication. “
James Martin

James Martin


” Invaluable local insights led to great distributor matches. Their approach revolutionized our market entry strategy. Highly recommend! “
Francis Huang

Francis Huang


” Alliance experts has helped us with clear insights in a market which was relatively new to us. Even under difficult circumstances they found good dealer candidates. “
Alliance Expert found distributors for Harley Davidson

Vitello Benevetti

Harley Davidson

Companies we have helped with distributor search

Apart Group
Golden Red Trade Solution
HCP – the sweetener company
De Heus

We are active in over 30 countries