Source your product in China

Our local teams will do the work

Finding distributors or retail sales channels might be straightforward, but discovering the right one that drives revenue for your business is a real challenge.

With our Scan-Launch-Grow approach we make this task significantly easier for you! Our local teams have a vast network of distributors and retail channels, know what is important to them and can reach out easily.

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Find the right retail channels in China

China is the world’s most populous country, with over 1.4 billion people as of 2023. Known for its long history, rich culture, and rapid economic growth, China is a major global power.

With a GDP per capita of approximately $10,500 USD in 2023, China’s economy is one of the largest in the world. It has transformed from a primarily agrarian society to an industrial powerhouse. Manufacturing, particularly electronics and consumer goods, is a key sector. Services and technology are also growing rapidly.

China’s main imports include electrical and other machinery, oil and mineral fuels, optical and medical equipment, and metal ores, supporting its massive manufacturing industry.

Major cities include Beijing, the capital and cultural center; Shanghai, the largest city and financial hub; Shenzhen, a technology and manufacturing powerhouse; Guangzhou, a major trade and industrial city; and Chengdu, known for its technology sector and cultural heritage.

Top supermarkets in China

As of 2023, the top supermarkets in China are led by Walmart China, which ranked first with a total sales volume of 109.31 billion yuan in 2022. Following closely are Yonghui Superstores and Kangcheng Investment (China), with sales volumes of 97.987 billion yuan and 92.012 billion yuan, respectively. These supermarkets are among the leaders in the Chinese retail market, contributing significantly to the industry’s growth and evolution​​.

In China, the online grocery shopping market is dominated by significant players like Alibaba’s Freshippo and JD.com. These platforms have revolutionized grocery shopping by integrating online and offline experiences. Freshippo, for instance, offers a unique model where customers can shop in-store or online with rapid delivery options. Similarly, JD.com provides a wide range of grocery items with efficient online ordering and quick delivery services. These companies have adapted to the growing consumer demand for convenience, variety, and digital shopping solutions, making them leaders in the Chinese online grocery market.

Let us find the right distributors in China!

We know the market from inside-out

We work with local teams, who already know the market, speak the language and know the business culture.

We are active in over 30 countries

We can compare different markets and as we can help you in all of them, we only favor the market that may work out best for you.

You Reduce your risks

We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.

Our structured approach for finding distributors abroad

Alliance experts has a proven methodology to start or increase your sales in a new market. Our local teams in over 30 countries help you define your pitch and to find and convince the right sales channels or clients. Select your target country and click on the package to see what we do for you each month.

Month 1

Scan phase

  • Tell us more about your company and offering
  • Get a first long-list of potential distributors, partners or clients
  • Receive feedback from them on your product or service
  • Get an overview of the competition

Market pioneer

  • Intake questionnaire
  • Product knowledge call
  • Long-list with up t0 10 targets
  • 1 feedback interview
  • Listing up to 3 competitors
  • Monthly review call

Market explorer

  • Intake questionnaire
  • Product knowledge call
  • Long-list with up t0 20 targets
  • 3 feedback interviews
  • Listing up to 10 competitors
  • 1 competitor investigation
  • Bi-weekly review call

Market conqueror

  • Intake questionnaire
  • Product knowledge call
  • Long-list with up t0 50 targets
  • 5 feedback interviews
  • Listing up to 20 competitors
  • 3 competitor investigations
  • Weekly review call

Month 2

Launch phase

  • With our help, develop the right pitch for this market
  • See the list of targets growing 
  • We pitch your product to the right decision makers
  • Evaluate with us and adjust the approach where needed

Market pioneer

  • Pitch for the local market
  • Adding up to 10 leads to the long-list
  • Outreach to 10 targets
  • Monthly review call

Market explorer

  • Pitch for the local market
  • Review of your marketing materials
  • Adding up to 20 leads to the long-list
  • Outreach to 20 targets
  • Bi-weekly review call

Market conqueror

  • Pitch for the local market
  • Review of your marketing materials
  • Jointly developed pitch deck with translation
  • Adding up to 50 leads to the long-list
  • Outreach to 50 targets
  • Weekly review call

Month 3 and further

Grow phase

  • See the list of targets growing until we have all relevant ones
  • We continue pitching and also follow up on your leads
  • Follow-up on interested prospects or leave it to us
  • Every month you receive a full report on all contacts we had

Market pioneer

  • Adding up to 20 leads to the long-list
  • Outreach to 20 targets
  • Follow-up with 10 targets and 3 of your leads
  • Hand-over of interested parties
  • Monthly review call

Market explorer

  • Adding up to 50 leads to the long-list
  • Outreach to 50 targets
  • Follow-up with 25 targets and 10 of your leads
  • Hand-over of interested parties
  • 3 follow-up meetings
  • Deal closing support for 1 deal
  • Bi-weekly review call

Market conqueror

Custom proposal that we discuss with you after completion of the Scan and Launch phase, for example a dedicated (part-time) sales person

 

Select your target country to see prices:





    Select a package to see what we do for you:

    Market pioneer

    per month

    Market explorer

    per month

    Market conqueror

    per month

    Customer Experiences

    ” Alliance Experts’ tailored strategies boosted our Europe market presence phenomenally. Exceptional service, highly recommended! “
    Jing Zhang

    Jing Zhang

    Kamtec

    ” During our cooperation Alliance experts showed an effective approach and tracking, professionalism and provided the services reliably and on time. “
    Nouraldine Banaeinejad

    Nouraldin Banaeinejad

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    ” Alliance experts has helped us with clear insights in a market which was relatively new to us. Even under difficult circumstances they found good dealer candidates. “
    Alliance Expert found distributors for Harley Davidson

    Vitello Benevetti

    Harley Davidson

    ” Invaluable local insights led to great distributor matches. Their approach revolutionized our market entry strategy. Highly recommend! “
    Francis Huang

    Francis Huang

    Würth

    ” Outstanding service! Found the perfect partners in within a few months. Our international sales skyrocketed thanks to their expertise. “

    Mehmet Aksoy

    RR Engineers

    ” Alliance Experts strongly supported our growth in African markets. Innovative, effective strategies, and superb communication. “
    James Martin

    James Martin

    Brabantia

    Companies we have helped with distributor search

    Brabantia
    Oklas
    Plastinovo
    De Heus
    HCP – the sweetener company
    Verantis
    EEPC India
    RR Engineers
    Molarclean
    CAN Home appliances

    Frequently asked questions

    The best way to find a distributor in China is to first decide who are the most likely end-users for your product, whether it are consumers or businesses. Then determine where they now buy your product of an alternative. Before starting to push your product, approach a number of them to ask what they find important and for what reasons they would switch supplier. This way you can position and document your product better before you reach out to a broader group.
    First check whether your product normally is sold through an agent in China, or that other distribution structures are more common. Then determine the characteristics of your ideal agent, and find a number of these, or outsource this search. When you approach the first few, you will learn what they find imporant and who your competitors are, and you can get a feeling of the commissions they want.
    For the major supermarket and drugstore chains in China, this may be the case, but it always is difficult. You need a very well documented story and preferably a product that is proven to sell in other countries. Working with a distributor who already has relationships may be easier. Smaller chains and independent stores always buy through a distributor.
    As in any country, convincing a distributor or retailer to put your product in his assortment is difficult. Also in China, distributors look at the rotation of the product, how easy and often they can sell it, and multiply this with the margin they can make on it. The result should be higher than they earn now from any competing product. Only if you have proper sales data, for example from other countries, they will engage in a discussion with you.
    Resellers and dealers mostly not only look at how much margin they can make on your product, but also what additional services they can provide, like installation or maintenance. If you are already active outside China, and you have data from other dealers or resellers you work with, this will make it easier to convince them. Preferably use a local party like Alliance experts to find and approach any potential resellers or dealers.

    We are active in over 30 countries