Find distributors and sales channels in Canada

Our local teams will do the work

Finding distributors or retail sales channels might be straightforward, but discovering the right one that drives revenue for your business is a real challenge.

With our Scan-Launch-Grow approach we make this task significantly easier for you! Our local teams have a vast network of distributors and retail channels, know what is important to them and can reach out easily.

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Find the right retail channels in Canada

Canada, is the second-largest country in the world by land area, but also an interesting economy, and can be a trial market before going to the United States. As of 2023, it has an estimated population of about 38 million. Known for its vast landscapes, multicultural cities, and bilingual heritage (English and French), Canada is a symbol of diversity and environmental richness.

Economically, Canada has a high GDP per capita, standing at approximately $48,000 USD in 2023. The country’s economy is highly diversified, with key sectors including natural resources, manufacturing, and services. Natural resources like oil, natural gas, minerals, and timber are significant economic drivers, particularly in regions like Alberta and British Columbia. The service sector, including banking, insurance, and tourism, plays a central role in the national economy.

Opportunities in the Canada retail market

A huge amount of opportunities are anticipated owing to future potential of the retail sector in Canada. Canada’s retail market is believed to be more accessible to European companies due to CETA which is a free-trade agreement between Canada and the European Union.

Canadian consumers are interested in products of high quality and goods of high value. This is evident via the huge nationwide demand for international brands like H&M and IKEA.

While the nation’s retail market seems favourable in many ways, there are challenges that one may face entering this sector. Some of these are:

  • Strong competition within the country’s retail market segments
  • Negative effect of retail consumption due the inflating housing market in Toronto and Vancouver
  • Imports are affected by the weak Canadian dollar due to oil price drop
  • Need of geographical strategy due to Canada’s large market

Top-5 supermarkets in Canada

Loblaw Companies Limited: The largest supermarket chain in Canada, operating over 2,400 stores nationwide under various names including Loblaws, Real Canadian Superstore, No Frills, and Shoppers Drug Mart.

Sobeys Inc.: The second-largest chain, with more than 1,500 stores. Their retail stores include Sobeys, Safeway, IGA, Foodland, and FreshCo.

Metro Inc.: The third-largest chain, operating over 950 stores mainly in Ontario and Quebec under the Metro, Food Basics, Super C, and Foodland banners.

Empire Company Limited: The parent company of Sobeys Inc., it holds a significant presence in the grocery market with various business units including retail (Sobeys, Safeway, IGA, etc.), wholesale, fuel, and real estate.

Save-On-Foods: A prominent supermarket chain in Western Canada, operating over 170 stores in regions like British Columbia, Alberta, Saskatchewan, Manitoba, and the Yukon Territory.

Let us find the right distributors in Canada!

We know the market from inside-out

We work with local teams, who already know the market, speak the language and know the business culture.

We are active in over 30 countries

We can compare different markets and as we can help you in all of them, we only favor the market that may work out best for you.

You Reduce your risks

We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.

Try our services in Canada

Our structured approach: scan - Launch - Grow

The best way to learn about a market is to start reaching out and adjust your sales pitch on-the-go. This is what we do in our Scan-Launch-Grow approach. 

1st month

We scan the market

We dive into your product and what sales strategy has worked for you in other countries. We show your offering to various potential distributors or brokers to collect feedback. And we review your competition so that we can determine the best market entry strategy. 

2nd month

We launch your product

Together with you we develop a first pitch for your target group. We extend our long-list of potential targets further and start reaching out, getting to the right decision makers and pitching your product. And we discuss the results with you, in order to optimise your strategy further.

3rd and next months

We grow your sales

We keep searching for new distributor candidates and reach out to them. We also follow-up on previous contacts we had and on leads that you bring in. We introduce you to interested parties, but we can also support in meetings or close deals on your behalf. Every month we review our results.

Customer Experiences

” Invaluable local insights led to great distributor matches. Their approach revolutionized our market entry strategy. Highly recommend! “
Francis Huang

Francis Huang


” Alliance Experts’ tailored strategies boosted our Europe market presence phenomenally. Exceptional service, highly recommended! “
Jing Zhang

Jing Zhang


” During our cooperation Alliance experts showed an effective approach and tracking, professionalism and provided the services reliably and on time. “
Nouraldine Banaeinejad

Nouraldin Banaeinejad

CAN Home appliances

” Alliance Experts strongly supported our growth in African markets. Innovative, effective strategies, and superb communication. “
James Martin

James Martin


” Outstanding service! Found the perfect partners in within a few months. Our international sales skyrocketed thanks to their expertise. “

Mehmet Aksoy

RR Engineers

” Alliance experts has helped us with clear insights in a market which was relatively new to us. Even under difficult circumstances they found good dealer candidates. “
Alliance Expert found distributors for Harley Davidson

Vitello Benevetti

Harley Davidson

Companies we have helped with distributor search

HCP – the sweetener company
Golden Red Trade Solution
Apart Group
CAN Home appliances
RR Engineers
De Heus

We are active in over 30 countries