Find distributors and sales channels in Brazil

Our local teams will do the work

Finding distributors or retail sales channels might be straightforward, but discovering the right one that drives revenue for your business is a real challenge.

With our Scan-Launch-Grow approach we make this task significantly easier for you! Our local teams have a vast network of distributors and retail channels, know what is important to them and can reach out easily.

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Find the right retail channels in Brazil

Brazil, the largest country in South America, boasts a population of approximately 213 million as of 2023. It is celebrated for its diverse culture, vibrant festivals like the Carnival, and natural landmarks such as the Amazon Rainforest and Iguazu Falls.

With a GDP per capita of around $7,000 USD in 2023, Brazil’s economy is the largest in Latin America. The country is a significant agricultural exporter, leading in products like soybeans, coffee, and beef. Additionally, Brazil has a substantial industrial base, producing automobiles, steel, and petrochemicals. The service sector, including finance, retail, and tourism, is also a major contributor to the economy.

Key cities include São Paulo, the largest city and economic powerhouse; Rio de Janeiro, known for its beaches and Carnival; Brasilia, the capital and a masterpiece of modernist architecture; Belo Horizonte, a major urban center; and Salvador, noted for its Afro-Brazilian culture.

Top-5 supermarkets in Brazil

Grupo Pão de Açúcar (Companhia Brasileira de Distribuição): Founded in 1948, Grupo Pão de Açúcar is a major player in the Brazilian retail market, controlled by the French Grupo Casino. The group includes a variety of store formats such as Extra (hypermarket), Pão de Açúcar (supermarket), Assaí Atacadista (cash-and-carry), and several household appliance and e-commerce stores.

Carrefour Comércio e Indústria Ltda.: This French group has been in Brazil since 1975 and is well-known for bringing the concept of hypermarkets to the country. Carrefour’s operations in Brazil include hypermarkets, supermarkets, convenience stores, cash-and-carry stores, pharmacies, gas stations, and various services like photo printing and technical support.

Wal-Mart Brasil Ltda.: The American retail giant entered the Brazilian market in 1995 and operates across various regions in Brazil. Their operations include hypermarkets, supermarkets, wholesale supermarkets, pharmacies, gas stations, photo printing services, and restaurants.

Cencosud Brasil Comercial Ltda.: Originally from Chile, Cencosud has been operating in Brazil since 2007 and has shown aggressive growth throughout South America. It includes several Brazilian supermarket chains such as Bretas, G. Barbosa, Mercantil Rodrigues, Prezunic, and Perini.

Companhia Zaffari Comércio e Indústria: A Brazilian group founded in 1935 in Rio Grande do Sul, it remains under the control of its founding family. The group operates Zaffari Supermercados and Bourbon Supermercados, as well as Bourbon Shopping malls.

Let us find the right distributors in Brazil!

We know the market from inside-out

We work with local teams, who already know the market, speak the language and know the business culture.

We are active in over 30 countries

We can compare different markets and as we can help you in all of them, we only favor the market that may work out best for you.

You Reduce your risks

We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.

Try our services in Brazil

Our structured approach: scan - Launch - Grow

The best way to learn about a market is to start reaching out and adjust your sales pitch on-the-go. This is what we do in our Scan-Launch-Grow approach. 

1st month

We scan the market

We dive into your product and what sales strategy has worked for you in other countries. We show your offering to various potential distributors or brokers to collect feedback. And we review your competition so that we can determine the best market entry strategy. 

2nd month

We launch your product

Together with you we develop a first pitch for your target group. We extend our long-list of potential targets further and start reaching out, getting to the right decision makers and pitching your product. And we discuss the results with you, in order to optimise your strategy further.

3rd and next months

We grow your sales

We keep searching for new distributor candidates and reach out to them. We also follow-up on previous contacts we had and on leads that you bring in. We introduce you to interested parties, but we can also support in meetings or close deals on your behalf. Every month we review our results.

Customer Experiences

” Alliance Experts strongly supported our growth in African markets. Innovative, effective strategies, and superb communication. “
James Martin

James Martin

Brabantia

” Invaluable local insights led to great distributor matches. Their approach revolutionized our market entry strategy. Highly recommend! “
Francis Huang

Francis Huang

Würth

” During our cooperation Alliance experts showed an effective approach and tracking, professionalism and provided the services reliably and on time. “
Nouraldine Banaeinejad

Nouraldin Banaeinejad

CAN Home appliances

” Alliance experts has helped us with clear insights in a market which was relatively new to us. Even under difficult circumstances they found good dealer candidates. “
Alliance Expert found distributors for Harley Davidson

Vitello Benevetti

Harley Davidson

” Outstanding service! Found the perfect partners in within a few months. Our international sales skyrocketed thanks to their expertise. “

Mehmet Aksoy

RR Engineers

” Alliance Experts’ tailored strategies boosted our Europe market presence phenomenally. Exceptional service, highly recommended! “
Jing Zhang

Jing Zhang

Kamtec

Companies we have helped with distributor search

CAN Home appliances
Brabantia
Golden Red Trade Solution
EEPC India
De Heus
Le Joyau d’Olive
Oklas
Verantis
Hydrologic
HCP – the sweetener company

We are active in over 30 countries