Your distributor or agent in Sweden: how to find the best one?

Sweden: the starting point for Scandinavia

Some of the reasons why companies have chosen Sweden as their new destination have to do with the world-class infrastructure, highly-skilled workforce, low level of corruption, little bureaucracy and a friendly business culture. Sweden has an affluent population, making it a good test market for the northern part of Europe. Sweden ranks among the highest in the world for quality of life, education, financial development, environmental preservation, health and human development.

Sweden joined the European Union already in 1995. As part of the Union, Sweden provides access to a market of 28 countries and 510 million consumers. As the largest market in Scandinavia, Sweden is the ideal location for centralized distribution operations in Northern Europe.

How to find your Swedish agent or distributor?

Most businesses have their headquarters in or around Stockholm, although also Malmö, which is connected by a bridge to the Danish capital Copenhagen, can be a starting point as well.

To find the right agent or distributor, it is good to have knowledge of the Swedish language, although most business people speak English.

Alliance experts can find the right agent or distributor within 6 to 8 weeks

Alliance experts helps companies with entering new markets profitably. We are based in Malmö, and our Swedish team can support your market entry or help you exports to Sweden grow.

We have a clear and structured approach to find the best partner

We first want to know what kind of partner you are looking for. Based on your information, we make a long-list of 15-20 potential partners that fit your description. After your approval we find the right decision maker, approach him or her personally and share your business profile with them. This mostly leads to 3-5 companies who are suitable as your partner and interested in working with you. Once we have found these companies, we plan your meetings and accompany you during the first visits.


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