Turkey: connecting Europe and Asia
With almost 80 million people and a rapid development Turkey is an interesting market to look for business opportunities. The country strategically located on both the Europe and Asian continent, has a modest climate, relative political stability and a developing middle class.
How to find a good business partner?
Although Ankara is the capital, Istanbul is the center for commerce. Most major organisations have their headquarters there. For services and industrial products this can be a good place to start with quite some coverage. From there you can approach second tier and smaller cities.
Finding an agent or distributor requires good knowledge of the Turkish language and a good understanding of the culture. Without this it will be difficult to get access to the market.
Alliance experts can find your business partners within 6 to 8 weeks
Alliance experts helps companies with entering new markets profitably. Our Istanbul-based specialists can find you the right agents or distributors, approaching companies in Turkish and where possible paying them a visit.
We have a clear and structured approach to find the best partner
We first want to know what kind of partner you are looking for. Based on your information, we make a long-list of 15-20 potential partners that fit your description. After your approval we find the right decision maker, approach him or her personally and share your business profile with them. This mostly leads to 3-5 companies who are suitable as your partner and interested in working with you. Once we have found these companies, we plan your meetings and accompany you during the first visits.
