How to find an importer or dealer in the Netherlands?

Start with exports to The Netherlands

The Netherlands are a logistic import and exports hub for Europe and Amsterdam is an important junction for internet traffic and financial services. Apart from the Dutch language, English is commonly spoken and the country is open to doing business with foreign companies. Setting up a legal entity is relatively easy. The Dutch are rather direct, and expect their counterparts to be the same.

How to find a good business partner?

Most of the people live in the Western provinces, also referred to as ‘Holland’ or the ‘Randstad’. The infrastructure is excellent, this makes that travel distances are limited. This means that you can cover most of the market from one location or (for retail) you only have to set up shop in the major cities.

Finding an agent or distributor requires a clear offering and to-the-point communications. The decisive part is getting to the right person first by phone, which is still difficult to do in English. Therefore translated introductory materials and a Dutch intermediary will be essential. Once you have a meeting, you can do further explanation yourself.

Alliance experts can find your business partners within 6 to 8 weeks

Alliance experts helps companies with entering new markets profitably. In the Netherlands we have 5 senior business development specialists each with their own expertise, such as retail, technical industries, IT, agriculture or biotech.

We have a clear and structured approach to find the best partner

We first want to know what kind of partner you are looking for. Based on your information, we make a long-list of 15-20 potential partners that fit your description. After your approval we find the right decision maker, approach him or her personally and share your business profile with them. This mostly leads to 3-5 companies who are suitable as your partner and interested in working with you. Once we have found these companies, we plan your meetings and accompany you during the first visits.

Share this article
Enter new markets faster
We help you with market intelligence, positioning advice and the right contacts. Answer five questions and receive a first proposal directly.

Market entry cases

De Heus
Topdesk
Golden Red Trade Solution
CAN Home appliances
Hydrologic
Verantis
EEPC India
Apart Group
Brabantia
RR Engineers
Plastinovo
Oklas
Le Joyau d’Olive
HCP – the sweetener company
Molarclean