Germany: the leading market in Europe
Germany has around 80 million inhabitants and is the largest economy in Europe. Germans have an eye for quality and have in general good spending power. The market has good opportunities for exports but requires a dedicated approach.
How to find a good business partner?
Germany has three major economic regions that are around 4 hours drive apart: The Ruhrgebiet with Frankfurt, Cologne and Düsseldorf, the Munich area and Berlin. Especially for services it would be good to have representation in each of these regions. For retail a denser distribution network is necessary.
Working with local agents or distributors helps you overcome the language barrier: Germans speak German. Also finding these agents or distributors requires promotion materials in German and preferably a German intermediate to make the first contact.
Alliance experts can find your business partners within 3 months
Alliance experts helps companies with entering new markets profitably. In Germany we work from Cologne and Frankfurt with experienced business development specialists.
We have a clear and structured approach to find the best partner
We first want to know what kind of partner you are looking for. Based on your information, we make a long-list of 15-20 potential partners that fit your description. After your approval we find the right decision maker, approach him or her personally and share your business profile with them. This mostly leads to 3-5 companies who are suitable as your partner and interested in working with you. Once we have found these companies, we plan your meetings and accompany you during the first visits.
Suggestions for further reading
- International business in Germany: how to sell to the Germans?
- Best tips on export to Germany (and what does Germany import?)
- Things you should know about contract law in Germany
- Difference between an agent, distributor and a franchise
- Your international sales agent: what margin or percentage to pay as fee?
- International distribution strategy: managing your foreign distribution channels
- Typical costs for international transport and global distribution