Finding clients and business development in the United Kingdom

Grow your international sales

We provide strategic business development services to grow your presence in the United Kingdom. We help you customize your offering for the country and follow-up on leads or approach new clients.
Especially technology products or sales to businesses or governments may have long sales cycles. Our continuous presence in the United Kingdom ensures trust and prompt follow-up.
International business development
Clients supported
50 +
Flights saved
0 +
Generated on turnover
$ 0 M

How to sell your product or service in the United Kingdom?

The United Kingdom is one of the larger economies of Europe, although not being part of the EU any more.

As of 2024, the United Kingdom’s population is estimated to be approximately 67.96 million. The population has shown a modest growth rate of around 0.35% from the previous year. It has a diverse set of overseas born populations, with the largest contributing countries being Poland, India, and Pakistan.

The UK has a mixed economy, which is the sixth-largest national economy in the world by nominal GDP. It is characterized by a highly developed and market-oriented sector. The largest city and capital is London, which is a major global city and financial center.


Foreign direct investment (FDI) to the UK slumped during the economic crisis. Fortunately, it has been improving significantly. In 2014, UK ranked as the 11th largest recipient of foreign direct investment. Main sectors that attract FDI are:

  • Financial services
  • Professional, scientific, technical services
  • Mining
  • Metal products, machinery
  • Computers, electronics, optics
  • Food, beverages, tobacco


Respectively, imports and exports make up 25.8% and 19.2% of the total economic output. This is a country that should be included in your marketing plan. The top five imports and exports are as follow:

Imports % of total Exports % of total
Machinery 13.2 Machinery 14
Oil 11.3 Oil 11.2
Vehicles 11 Vehicles 10.6
Electronic equipment 8.9 Gems, precious metals, coins 10.3
Gems, precious metals, coins 5.2 Pharmaceuticals 6.6


According to the European Information Technology Observatory, the UK offers the largest ICT market in Europe. Areas where imports are expected to grow include tablets, cloud-computing, real-time data analysis, and business software.

The UK is a market for new technology and design along with a sophisticated group of consumers who are patrons of new innovations in technology and well established channels for distribution.

Why use our business development services in the United Kingdom?

We know the market from inside-out

We work with local teams, who already know the market, speak the language and know the business culture.

We are active in over 30 countries

We can compare different markets and as we can help you in all of them, we only favor the market that may work out best for you.

You Reduce your risks

We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.

Try our services in the United Kingdom

Our structured approach for market entry

Alliance experts has a proven methodology to start or increase your sales in a new market.

Our local teams in over 30 countries help you define your pitch and convince the right sales channels or clients.

Month 1

Scan phase

  • We get to know your company and offering
  • We make a first long-list of potential distributors, partners or clients
  • We gather feedback from them on your product
  • We review the competition

Month 2

Launch phase

  • We develop the right pitch for this market
  • We list more targets until we have all relevant ones
  • We approach them with your offering
  • We evaluate and adjust the approach where needed

Month 3 and further

Grow phase

  • We follow up on new leads and previous contacts
  • We list and approach more targets where available
  • We involve you in case of interested prospects
  • Every month we report on all contacts we had

Customer Experiences

” Alliance Experts’ tailored strategies boosted our Europe market presence phenomenally. Exceptional service, highly recommended! “
Jing Zhang

Jing Zhang


” Alliance experts has helped us with clear insights in a market which was relatively new to us. Even under difficult circumstances they found good dealer candidates. “
Alliance Expert found distributors for Harley Davidson

Vitello Benevetti

Harley Davidson

” Invaluable local insights led to great distributor matches. Their approach revolutionized our market entry strategy. Highly recommend! “
Francis Huang

Francis Huang


” Outstanding service! Found the perfect partners in within a few months. Our international sales skyrocketed thanks to their expertise. “

Mehmet Aksoy

RR Engineers

” During our cooperation Alliance experts showed an effective approach and tracking, professionalism and provided the services reliably and on time. “
Nouraldine Banaeinejad

Nouraldin Banaeinejad

CAN Home appliances

” Alliance Experts strongly supported our growth in African markets. Innovative, effective strategies, and superb communication. “
James Martin

James Martin


Companies we've helped with Business development services

Draka Polymer Films
Wella Professionals
Harley Davidson

We are active in over 30 countries