Finding clients and business development in the Netherlands

Grow your international sales

We provide strategic business development services to grow your presence in the Netherlands. We help you customize your offering for the country and follow-up on leads or approach new clients.
Especially technology products or sales to businesses or governments may have long sales cycles. Our continuous presence in the Netherlands ensures trust and prompt follow-up.
International business development
Clients supported
50 +
Flights saved
0 +
Generated on turnover
$ 0 M

How to sell your product or service in the Netherlands?

The Netherlands is an interesting country to do business in, and can also serve a stepping stone to other European countries

As of 2024, the Netherlands has a population of approximately 17.67 million people.

The Netherlands boasts a robust economy, ranking as the 18th largest in the world. A significant portion of the EU’s natural gas comes from the Netherlands. The country’s GDP per capita is impressively high at around $48,860, reflecting its economic strength.

Amsterdam, the capital, is the most populous city, followed by Rotterdam and The Hague. The country’s terrain is notably low-lying, with a significant portion below sea level.

Doing business in the Netherlands

Finding new clients requires a clear offering and to-the-point communications. The decisive part is getting to the right person first by phone, which is still difficult to do in English. Therefore translated introductory materials and a Dutch intermediary will be essential. Once you have a meeting, you can do further explanation yourself.


No matter where you are, people speak at least basic English and if you try to utter some words in Dutch as a foreigner, you mostly will get a response in English. This common knowledge of English has many advantages:

  • Product packaging or manuals hardly need to be adapted;
  • You can keep your marketing slogans in English, it’s only useful to translate the rest of the advertisements;
  • If you work with local staff or vendors, communication difficulties will be limited.

It’s also very well accepted to have agreements in English and there is no need to translate them in Dutch to make these legally binding.


The internet broadband penetration is one of the highest in the world, thanks to the phone and coax networks that are all around the country. The Dutch are also very much open to online sales and it is easy and cheap to arrange payment for the goods and services you sell though the internet. There is no specific preference for Dutch products, if you have a good deal, you’ll be able to sell it.

Why use our business development services in the Netherlands?

We know the market from inside-out

We work with local teams, who already know the market, speak the language and know the business culture.

We are active in over 30 countries

We can compare different markets and as we can help you in all of them, we only favor the market that may work out best for you.

You Reduce your risks

We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.

Try our services in the Netherlands

Our structured approach for market entry

Alliance experts has a proven methodology to start or increase your sales in a new market.

Our local teams in over 30 countries help you define your pitch and convince the right sales channels or clients.

Month 1

Scan phase

  • We get to know your company and offering
  • We make a first long-list of potential distributors, partners or clients
  • We gather feedback from them on your product
  • We review the competition

Month 2

Launch phase

  • We develop the right pitch for this market
  • We list more targets until we have all relevant ones
  • We approach them with your offering
  • We evaluate and adjust the approach where needed

Month 3 and further

Grow phase

  • We follow up on new leads and previous contacts
  • We list and approach more targets where available
  • We involve you in case of interested prospects
  • Every month we report on all contacts we had

Customer Experiences

” During our cooperation Alliance experts showed an effective approach and tracking, professionalism and provided the services reliably and on time. “
Nouraldine Banaeinejad

Nouraldin Banaeinejad

CAN Home appliances

” Alliance Experts strongly supported our growth in African markets. Innovative, effective strategies, and superb communication. “
James Martin

James Martin


” Alliance Experts’ tailored strategies boosted our Europe market presence phenomenally. Exceptional service, highly recommended! “
Jing Zhang

Jing Zhang


” Outstanding service! Found the perfect partners in within a few months. Our international sales skyrocketed thanks to their expertise. “

Mehmet Aksoy

RR Engineers

” Alliance experts has helped us with clear insights in a market which was relatively new to us. Even under difficult circumstances they found good dealer candidates. “
Alliance Expert found distributors for Harley Davidson

Vitello Benevetti

Harley Davidson

” Invaluable local insights led to great distributor matches. Their approach revolutionized our market entry strategy. Highly recommend! “
Francis Huang

Francis Huang


Companies we've helped with Business development services

Wella Professionals
Harley Davidson
Draka Polymer Films

We are active in over 30 countries