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Our local consultant can advise you on the best way to identify and approach potential clients with a customized proposal. He can act as your local respresentative.
The Middle East’s population in 2024 is estimated to be approximately almost 500 million, with a growth rate between 1 and 2% per year. This region, extending from Western Asia into Egypt, comprises 17 countries and is known for its religious diversity, including the origins of Christianity, Judaism, and Islam.
The most important economies in the Middle East include Saudi Arabia, which relies heavily on oil exports, and the United Arab Emirates, known for its robust trade and finance sectors. Iran and Iraq also have significant oil reserves impacting their economic status. Turkey’s diverse economy spans textiles, agriculture, and industry, while Israel is known for its technology and innovation. Egypt’s economy is diverse, with agriculture, media, petroleum imports, and tourism playing key roles. These economies vary widely, from oil-dependent to more diversified economic structures.
Western companies have several business opportunities in the Middle East, including renewable energy projects, especially solar and wind power, due to the region’s climate. The technology sector, including fintech, e-commerce, and cybersecurity, offers growth potential driven by digital transformation. Infrastructure and construction, fueled by urbanization and mega projects, provide substantial investment avenues.
Additionally, healthcare and pharmaceuticals are expanding, with increasing demand for medical services and products. The tourism and hospitality industry also presents opportunities, leveraging the region’s rich cultural heritage and government initiatives to boost tourism.
With the tooling of our partner Instantly.ai you can define your target group, whether it’s 50 or 50.000 people. Send them a sequence of emails, directly in their inbox, for typically under 10 dollarcents per persoon.
Even if your business is really international, it may be wise to set up local website translations and check whether your text aligns with the culture.
With regards to content, my personal experience is that if you have a successful blog topic in one language, it is likely to do well also in other languages. Don’t reinvent the wheel, just make a proper translation.
WPML is a Wordpress plugin that helps you set up different translations of your web pages. This can be with automated translations, but you can also choose to have manual or adjusted translations or even specific content on the language pages.
First of all you may have to pay import duties or settle VAT. This can be complex if you don’t have your own legal entity in the country.
There may also be non-financial bariers, like certifications or approvals to be obtained. Especially for food, cosmetics or medicine this may be the case. Check this in advance, even before you invest in your marketing.
Getting your products imported and delivered in a specific country can be a challenge. I have good experience with Tecex, who can act as your importer of record and even physical distributor. If you leave your details, they will contact you.
First determine who can be the end-users for your product or service. From who do they purchase now? Interview a number of key players in the value chain how they perceive your offering and ask them who is your competition. Only then you can position your product or service and effectively approach potential buyers.
Yes, we can certainly do that, because we have experienced business developers in the country. Of course it is important that your product is good, well documented and you have discovered the best sales processes already in your home country.
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