Finding clients and business development in Spain

Grow your international sales

We provide strategic business development services to grow your presence in Spain. We help you customize your offering for the country and follow-up on leads or approach new clients.
Especially technology products or sales to businesses or governments may have long sales cycles. Our continuous presence in Spain ensures trust and prompt follow-up.
International business development
50 +
Clients supported
Flights saved
0 +
$ 0 M
Generated on turnover

How to sell your product or service in Spain?

Spain is a vibrant and diverse market where you have good chances of introducing a new product. As of the latest data, Spain has a population of approximately 47 million people. According to the World Bank, Spain’s GDP per capita was about $30,370 in USD as of the last reporting year.


As the country is recovering, it’s becoming more competitive and attractive to foreign investment. Spain’s array of promising industries are:

  • Textiles and Apparel
  • Food and Beverage
  • Metal and metal manufacturers
  • Chemicals
  • Shipbuilding
  • Automobiles
  • Machine tools
  • Tourism
  • Clay and refractory products
  • Pharmaceuticals
  • Medical equipment


The business culture in Spain is generally relaxed. Spaniards value trusting relationships. While they may greet one another by kissing on the cheeks, you do not need to do so in business meetings. A handshake is more recommendable. Being great conversationalists, they will ask you about your background and personal life. Your honesty will gain trust and be a foundation for your business relationships. It is advisable to stay humble and non-confrontational.


  • Do not be surprised if meetings do not follow the agenda.
  • If you want to discuss your business over a meal, you need to inform your counterparts in advance. Do take notes that in Spain, meal time is meant to relax and not to close deals. The one who invites will be the one to pay the bill.
  • Presentations can go at length.
  • The way you dress while doing business is important.
  • Personal networks are essential in this country. It will be beneficial if you have a local representative with an extended network.
  • Negotiations should only begin after you have already established the relationships.
  • Final decisions depend on people with senior positions in the company.

Why use our business development services in Spain?

We know the market from inside-out

We work with local teams, who already know the market, speak the language and know the business culture.

We are active in over 30 countries

We can compare different markets and as we can help you in all of them, we only favor the market that may work out best for you.

You Reduce your risks

We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.

Try our services in Spain

Our structured approach: scan - Launch - Grow

The best way to learn about a market is to start reaching out and adjust your sales pitch on-the-go. This is what we do in our Scan-Launch-Grow approach. 

1st month

We scan the market

We dive into your product and what sales strategy has worked for you in other countries. We show your offering to various potential customers to collect feedback. And we review your competition so that we can determine the best market entry strategy. 

2nd month

We launch your product

Together with you we develop a first pitch for your target group. We extend our long-list of potential targets further and start reaching out, getting to the right decision makers and pitching your product. And we discuss the results with you, in order to optimise your strategy further.

3rd and next months

We grow your sales

We keep searching for new clients and reach out to them. We also follow-up on previous contacts we had and on leads that you bring in. We introduce you to interested parties, but we can also support in meetings or close deals on your behalf. Every month we review our results.

Customer Experiences

” Invaluable local insights led to great distributor matches. Their approach revolutionized our market entry strategy. Highly recommend! “
Francis Huang

Francis Huang


” Alliance Experts’ tailored strategies boosted our Europe market presence phenomenally. Exceptional service, highly recommended! “
Jing Zhang

Jing Zhang


” Alliance experts has helped us with clear insights in a market which was relatively new to us. Even under difficult circumstances they found good dealer candidates. “
Alliance Expert found distributors for Harley Davidson

Vitello Benevetti

Harley Davidson

” During our cooperation Alliance experts showed an effective approach and tracking, professionalism and provided the services reliably and on time. “
Nouraldine Banaeinejad

Nouraldin Banaeinejad

CAN Home appliances

” Outstanding service! Found the perfect partners in within a few months. Our international sales skyrocketed thanks to their expertise. “

Mehmet Aksoy

RR Engineers

” Alliance Experts strongly supported our growth in African markets. Innovative, effective strategies, and superb communication. “
James Martin

James Martin


Companies we've helped with Business development services

Wella Professionals
Harley Davidson
Draka Polymer Films

We are active in over 30 countries