Finding clients and business development in Singapore

Grow your international sales

We provide strategic business development services to grow your presence in Singapore. We help you customize your offering for the country and follow-up on leads or approach new clients.
Especially technology products or sales to businesses or governments may have long sales cycles. Our continuous presence in Singapore ensures trust and prompt follow-up.
International business development
Clients supported
50 +
Flights saved
0 +
Generated on turnover
$ 0 M

How to sell your product or service in Singapore?

Singapore, a city-state in Southeast Asia, is a global financial hub with a multicultural population of about 5.7 million as of 2023. It is renowned for its economic prowess, strict laws, and efficient urban planning.

With a high GDP per capita of approximately $65,000 USD in 2023, Singapore’s economy is driven by finance, trading, and manufacturing, especially in electronics and biomedical sciences. The port of Singapore is one of the busiest in the world.

Singapore business culture

English is one of the official languages in Singapore, the others being Chinese, Malay, and Tamil. Singapore is a highly organised and structured country. Punctuality, accuracy, and efficiency are of most value in all business dealings.

Business culture is similar to the western business style. Decisions are taken at the top level and then disseminated down the chain of command. Singapore is a performance based society. Deals are sealed mostly based on perceived performance and value that you bring to the table.

Negotiation tactics in Singapore

The following guidelines will help project your business favourably to your Singapore Customers:

  • Establish the reputation of your business as best as you can. This is elemental and vital to your business prospects.
  • Adopt a serious and refined business tone.
  • Singaporeans do not refuse or say no openly, instead watch out for non-verbal communications or indirect hints.
  • Given their vast experience in international trade, Singapore business persons can be approached directly.
  • When someone older or higher up the hierarchy enters the room, it is customary to stand up.
  • Singaporean customers spend a lot of time gathering information resulting in slower decision making.
  • Expect some shrewd bargaining and haggling.

Why use our business development services in Singapore?

We know the market from inside-out

We work with local teams, who already know the market, speak the language and know the business culture.

We are active in over 30 countries

We can compare different markets and as we can help you in all of them, we only favor the market that may work out best for you.

You Reduce your risks

We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.

Try our services in Singapore

Our structured approach for market entry

Alliance experts has a proven methodology to start or increase your sales in a new market.

Our local teams in over 30 countries help you define your pitch and convince the right sales channels or clients.

Month 1

Scan phase

  • We get to know your company and offering
  • We make a first long-list of potential distributors, partners or clients
  • We gather feedback from them on your product
  • We review the competition

Month 2

Launch phase

  • We develop the right pitch for this market
  • We list more targets until we have all relevant ones
  • We approach them with your offering
  • We evaluate and adjust the approach where needed

Month 3 and further

Grow phase

  • We follow up on new leads and previous contacts
  • We list and approach more targets where available
  • We involve you in case of interested prospects
  • Every month we report on all contacts we had

Customer Experiences

” Alliance experts has helped us with clear insights in a market which was relatively new to us. Even under difficult circumstances they found good dealer candidates. “
Alliance Expert found distributors for Harley Davidson

Vitello Benevetti

Harley Davidson

” During our cooperation Alliance experts showed an effective approach and tracking, professionalism and provided the services reliably and on time. “
Nouraldine Banaeinejad

Nouraldin Banaeinejad

CAN Home appliances

” Invaluable local insights led to great distributor matches. Their approach revolutionized our market entry strategy. Highly recommend! “
Francis Huang

Francis Huang


” Outstanding service! Found the perfect partners in within a few months. Our international sales skyrocketed thanks to their expertise. “

Mehmet Aksoy

RR Engineers

” Alliance Experts strongly supported our growth in African markets. Innovative, effective strategies, and superb communication. “
James Martin

James Martin


” Alliance Experts’ tailored strategies boosted our Europe market presence phenomenally. Exceptional service, highly recommended! “
Jing Zhang

Jing Zhang


Companies we've helped with Business development services

Wella Professionals
Draka Polymer Films
Harley Davidson

We are active in over 30 countries