Finding clients and business development in Saudi Arabia

Grow your international sales

We provide strategic business development services to grow your presence in Saudi Arabia. We help you customize your offering for the country and follow-up on leads or approach new clients.
Especially technology products or sales to businesses or governments may have long sales cycles. Our continuous presence in Saudi Arabia ensures trust and prompt follow-up.
International business development
Clients supported
50 +
Flights saved
0 +
Generated on turnover
$ 0 M

How to sell your product or service in Saudi Arabia?

Saudi Arabia, the largest country in the Middle East, has a population of about 35 million as of 2023. It is the world’s largest oil exporter, deeply influencing its culture, economy, and politics.

With a high GDP per capita of approximately $23,000 USD in 2023, Saudi Arabia’s economy is heavily dependent on oil, which accounts for most of its export earnings and government revenues. The country is diversifying its economy, with significant investments in sectors like tourism, entertainment, and technology.

Saudi Arabia business culture and etiquette

Saudi Arabian businessmen are hospitable. They spend time and effort over making outsiders feel comfortable in their country. They may appear lavish and showy but that’s their way. Saudis are gentle people who avoid conflict. In case any disagreements in business arise, these are resolved by intermediaries or middlemen. They are knowledgeable, especially about their country and their particular line of business. It’s usually a profession that’s passed down through the generations, one that they are proud of.

The principal language of Saudi Arabia is Arabic but most of its business people are well versed with English. Here, the working week takes a break on Thursday and Friday with Friday being a holy day.

A local sponsor or wakeel will be required to arrange your appointments and acquaint you. Build a level of trust before you engage in business talk with your Saudi counterparts. Make general small talk about the country, family etc, but refrain from enquiring about a Saudi’s wife! Dress well and present yourself in an impressive manner to the Saudi Arabians as they will judge you on appearances. Also, women are usually not included in any negotiation processes.

Saudi Arabia business negotiation tactics

  • Schedule morning appointments a few weeks in advance, even a month if possible
  • Allow them to take their time. Don’t rush decisions
  • Reiterate your points to ensure they take your suggestions seriously
  • Respect their advisors and elders
  • Be firm on pricing, don’t be vague
  • Saudis can be loud and aggressive, so expect this expression of enthusiasm, along with silent pauses


Why use our business development services in Saudi Arabia?

We know the market from inside-out

We work with local teams, who already know the market, speak the language and know the business culture.

We are active in over 30 countries

We can compare different markets and as we can help you in all of them, we only favor the market that may work out best for you.

You Reduce your risks

We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.

Try our services in Saudi Arabia

Our structured approach for market entry

Alliance experts has a proven methodology to start or increase your sales in a new market.

Our local teams in over 30 countries help you define your pitch and convince the right sales channels or clients.

Month 1

Scan phase

  • We get to know your company and offering
  • We make a first long-list of potential distributors, partners or clients
  • We gather feedback from them on your product
  • We review the competition

Month 2

Launch phase

  • We develop the right pitch for this market
  • We list more targets until we have all relevant ones
  • We approach them with your offering
  • We evaluate and adjust the approach where needed

Month 3 and further

Grow phase

  • We follow up on new leads and previous contacts
  • We list and approach more targets where available
  • We involve you in case of interested prospects
  • Every month we report on all contacts we had

Customer Experiences

” Outstanding service! Found the perfect partners in within a few months. Our international sales skyrocketed thanks to their expertise. “

Mehmet Aksoy

RR Engineers

” Alliance Experts strongly supported our growth in African markets. Innovative, effective strategies, and superb communication. “
James Martin

James Martin


” Invaluable local insights led to great distributor matches. Their approach revolutionized our market entry strategy. Highly recommend! “
Francis Huang

Francis Huang


” Alliance Experts’ tailored strategies boosted our Europe market presence phenomenally. Exceptional service, highly recommended! “
Jing Zhang

Jing Zhang


” Alliance experts has helped us with clear insights in a market which was relatively new to us. Even under difficult circumstances they found good dealer candidates. “
Alliance Expert found distributors for Harley Davidson

Vitello Benevetti

Harley Davidson

” During our cooperation Alliance experts showed an effective approach and tracking, professionalism and provided the services reliably and on time. “
Nouraldine Banaeinejad

Nouraldin Banaeinejad

CAN Home appliances

Companies we've helped with Business development services

Harley Davidson
Wella Professionals
Draka Polymer Films

We are active in over 30 countries