Out of the Easter-European countries, Poland is the biggest and richest, and hence a good market to start in the region.
As of 2024, Poland’s population is estimated to be around 40.22 million, showing a slight decrease compared to the previous year. This decrease is indicative of a broader trend in population change.
Poland has a diverse economy, with significant contributions from various sectors including manufacturing, agriculture, and services. It is one of the larger economies in Central and Eastern Europe and has seen substantial growth since its transition to a market economy in the 1990s.
Warsaw is the largest city, followed by other major cities like Lodz, Krakow, and Wroclaw. The country has a relatively high urban population, with a significant portion of its residents living in cities.
Poland has a rich cultural heritage, including significant contributions to European literature, music, and arts. The majority of the population identifies as Christian, with a small percentage being religiously unaffiliated.
With the tooling of our partner Instantly.ai you can define your target group, whether it’s 50 or 50.000 people. Send them a sequence of emails, directly in their inbox, for typically under 10 dollarcents per persoon.
Even if your business is really international, it may be wise to set up local website translations and check whether your text aligns with the culture.
With regards to content, my personal experience is that if you have a successful blog topic in one language, it is likely to do well also in other languages. Don’t reinvent the wheel, just make a proper translation.
WPML is a Wordpress plugin that helps you set up different translations of your web pages. This can be with automated translations, but you can also choose to have manual or adjusted translations or even specific content on the language pages.
First of all you may have to pay import duties or settle VAT. This can be complex if you don’t have your own legal entity in the country.
There may also be non-financial bariers, like certifications or approvals to be obtained. Especially for food, cosmetics or medicine this may be the case. Check this in advance, even before you invest in your marketing.
First determine who can be the end-users for your product or service. From who do they purchase now? Interview a number of key players in the value chain how they perceive your offering and ask them who is your competition. Only then you can position your product or service and effectively approach potential buyers.
Yes, we can certainly do that, because we have experienced business developers in the country. Of course it is important that your product is good, well documented and you have discovered the best sales processes already in your home country.
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