Find clients and develop your business in Malaysia

Grow your international sales

Finding clients abroad is always a challenge, and business development in Malaysia is not different. You need the right contacts and once you reach the decision maker, you need the right sales pitch.
Alliance experts has local people in the country who know the market and the business culture. We find and approach the right organisations for you. Our continuous presence in Malaysia ensures trust and prompt follow-up.
International business development
Clients supported
50 +
Flights saved
1
Countries
0 +
Generated on turnover
$ 0 M

How to sell your product or service in Malaysia?

Malaysia has a population of about 33 million as of 2023. Known for its diverse culture, Malaysia is a melting pot of Malay, Chinese, Indian, and indigenous cultures.

Malaysia’s economy, with a GDP per capita around $11,400 USD in 2023, is well-diversified. Major sectors include manufacturing, especially electronics and automotive; palm oil and rubber production; and services, including tourism and finance.

The country’s main imports include electronics, machinery, petroleum products, plastics, and vehicles, supporting its diversified economy.

Malaysian business culture

Malaysians are extremely polite and courteous in their dealings. They aim to create and maintain a sense of harmony among their business circles. Though they are not known to drive a hard bargain, Malaysian businessmen are experienced and intelligent. Price is an important point of negotiation and most Malaysians can spend time on this aspect before they arrive on the agreed amount.

It’s important to establish a personal bond before proceeding with any business with Malaysian counterparts. Favoured ice breaker topics include family, soccer, your impressions about their country and, of course information about yourself, your business and future plans.

Malaysia negotiation style

Given a rich history of trade since the ancient times, Malaysians can be astute business people. The following guidelines can help clinch deals in Malaysia:

  • Offer long-term advantages
  • Build strong relationships based on your reputation and personal rapport
  • Personal relationships and mutually known third parties can he helpful while negotiating
  • Cross-verify claims made by your prospective customers and vet all business inputs received before acting on the information
  • Respect elderly business persons
  • Be ready for slow decision making and provide relevant information patiently when asked for; Malaysians refer to a lot of information before deciding
  • Expect some bargaining and haggling before a deal is concluded

Why use our business development services in Malaysia?

We know the market from inside-out

We work with local teams, who already know the market, speak the language and know the business culture.

We are active in over 30 countries

We can compare different markets and as we can help you in all of them, we only favor the market that may work out best for you.

You Reduce your risks

We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.

Our structured approach for finding international clients

Alliance experts has a proven methodology to start or increase your sales in a new market. Our local teams in over 30 countries help you define your pitch and to find and convince the right sales channels or clients. Select your target country and click on the package to see what we do for you each month.

Month 1

Scan phase

  • Tell us more about your company and offering
  • Get a first long-list of potential distributors, partners or clients
  • Receive feedback from them on your product or service
  • Get an overview of the competition

Market pioneer

  • Intake questionnaire
  • Product knowledge call
  • Long-list with up t0 10 targets
  • 1 feedback interview
  • Listing up to 3 competitors
  • Monthly review call

Market explorer

  • Intake questionnaire
  • Product knowledge call
  • Long-list with up t0 20 targets
  • 3 feedback interviews
  • Listing up to 10 competitors
  • 1 competitor investigation
  • Bi-weekly review call

Market conqueror

  • Intake questionnaire
  • Product knowledge call
  • Long-list with up t0 50 targets
  • 5 feedback interviews
  • Listing up to 20 competitors
  • 3 competitor investigations
  • Weekly review call

Month 2

Launch phase

  • With our help, develop the right pitch for this market
  • See the list of targets growing 
  • We pitch your product to the right decision makers
  • Evaluate with us and adjust the approach where needed

Market pioneer

  • Pitch for the local market
  • Adding up to 10 leads to the long-list
  • Outreach to 10 targets
  • Monthly review call

Market explorer

  • Pitch for the local market
  • Review of your marketing materials
  • Adding up to 20 leads to the long-list
  • Outreach to 20 targets
  • Bi-weekly review call

Market conqueror

  • Pitch for the local market
  • Review of your marketing materials
  • Jointly developed pitch deck with translation
  • Adding up to 50 leads to the long-list
  • Outreach to 50 targets
  • Weekly review call

Month 3 and further

Grow phase

  • See the list of targets growing until we have all relevant ones
  • We continue pitching and also follow up on your leads
  • Follow-up on interested prospects or leave it to us
  • Every month you receive a full report on all contacts we had

Market pioneer

  • Adding up to 20 leads to the long-list
  • Outreach to 20 targets
  • Follow-up with 10 targets and 3 of your leads
  • Hand-over of interested parties
  • Monthly review call

Market explorer

  • Adding up to 50 leads to the long-list
  • Outreach to 50 targets
  • Follow-up with 25 targets and 10 of your leads
  • Hand-over of interested parties
  • 3 follow-up meetings
  • Deal closing support for 1 deal
  • Bi-weekly review call

Market conqueror

Custom proposal that we discuss with you after completion of the Scan and Launch phase, for example a dedicated (part-time) sales person

 

Select your target country to see prices:





    Select a package to see what we do for you:

    Market pioneer

    per month

    Market explorer

    per month

    Market conqueror

    per month

    Customer Experiences

    ” Alliance Experts strongly supported our growth in African markets. Innovative, effective strategies, and superb communication. “
    James Martin

    James Martin

    Brabantia

    ” Outstanding service! Found the perfect partners in within a few months. Our international sales skyrocketed thanks to their expertise. “

    Mehmet Aksoy

    RR Engineers

    ” Alliance experts has helped us with clear insights in a market which was relatively new to us. Even under difficult circumstances they found good dealer candidates. “
    Alliance Expert found distributors for Harley Davidson

    Vitello Benevetti

    Harley Davidson

    ” Invaluable local insights led to great distributor matches. Their approach revolutionized our market entry strategy. Highly recommend! “
    Francis Huang

    Francis Huang

    Würth

    ” During our cooperation Alliance experts showed an effective approach and tracking, professionalism and provided the services reliably and on time. “
    Nouraldine Banaeinejad

    Nouraldin Banaeinejad

    CAN Home appliances

    ” Alliance Experts’ tailored strategies boosted our Europe market presence phenomenally. Exceptional service, highly recommended! “
    Jing Zhang

    Jing Zhang

    Kamtec

    Companies we've helped with Business development services

    Wella Professionals
    Würth
    Draka Polymer Films
    Harley Davidson

    Frequently asked questions

    First determine who can be the end-users for your product or service. From who do they purchase now? Interview a number of key players in the value chain how they perceive your offering and ask them who is your competition. Only then you can position your product or service and effectively approach potential buyers.

    In Malaysia, just as many comparable countries, this all depends on your offering and the way you organise your sales. If you offering already sells in other countries, you have good chances, but you still need to figure out the market structure and the sales channels that perform best. We always recommend to do interviews with key players first.
    Yes, Malaysia is certainly open for international business, the country has trade relationships with many other nations and although there may be import duties, certification and other customs regulations, you can certainly sell your goods there.
    First of all adhere to the local business culture and follow local ways of making appointments and structuring them. Also in Malaysia, companies want to make profits so if you can show how your product or service contributes to that, then the interest will be not different than in other countries. Where possible, work with local partners or have your sales supported by an international business consultant.

    We are active in over 30 countries