Finding clients and business development in Italy

Grow your international sales

We provide strategic business development services to grow your presence in Italy. We help you customize your offering for the country and follow-up on leads or approach new clients.
Especially technology products or sales to businesses or governments may have long sales cycles. Our continuous presence in Italy ensures trust and prompt follow-up.
International business development
Clients supported
50 +
Flights saved
0 +
Generated on turnover
$ 0 M

How to sell your product or service in Italy?

Italy is one of the larger economies in Europe, but also a country with very different regions, ranging from rich to poor. Italy has a rich cultural heritage, with Rome being one of the oldest continuously occupied cities in Europe. The country’s official language is Italian, but there are regions where German, French, and Slovene are primarily used.

As of 2024, Italy’s population is estimated at approximately 58.78 million. The country has been experiencing a population decline since its peak in 2017, with a negative growth rate due to a higher death rate than birth rate and negative net migration.

The major urban centers include Rome, Milan, Naples, Turin, and Palermo. Italy is characterized by an uneven population density, with dense populations in the Po Valley and metropolitan areas of Naples and Rome.

Italy economic overview

Italy is known for its diverse industrial sectors, ranging from fashion and luxury goods to automotive and machinery. It’s a significant player in the European and global economy.

Italy has an economy which is divided into a developed industrial north, dominated by private companies, and a less-developed, agricultural south. The Italian economy is driven in large part by the manufacture of high-quality consumer goods produced by small and medium-sized enterprises, many of them family-owned.

Business opportunities can be found in for example:

  • Agrifood products: fruits, vegetables, grapes, potatoes, sugar beets, soybeans, grain, olives; beef, dairy products; fish
  • Industries: tourism, machinery, iron and steel, chemicals, food processing, textiles, motor vehicles, clothing, footwear, ceramics


Italians put a strong emphasis on building trusting relationships. This is especially important if you want to do your business in the South of Italy, where the people value close-knit ties, personal networks, and strong bonds. On the other hand, in North Italy, while the relationship is still an essential factor, it is not a must-have prerequisite during initial phases. The North manner is more business-focused and serious while the South is relaxed and personal.

Regardless where you are, a bella figura (beautiful posture) is of paramount importance. It means you need to have a proper conduct and uphold societal formalities. Being disrespectful towards your counterparts, their country, and family can seriously harm your business.


  • When you want to establish initial relationships, it is best to do this through a local representative.
  • Meetings should be scheduled two or three weeks in advance.
  • You should inform your counterparts about meeting attendees, the names, positions, responsibilities.
  • When you are late for meetings, you need to inform your counterparts.
  • During the negotiation process, you need to be patient to avoid conflict at all costs.
  • The pace of discussion is slow.
  • You should focus on long-term commitments and win-win solutions.


Italian people will expect you to keep to your oral contracts. However, do note that during discussions, there may be many interim agreements, which are different from the final ones.

Why use our business development services in Italy?

We know the market from inside-out

We work with local teams, who already know the market, speak the language and know the business culture.

We are active in over 30 countries

We can compare different markets and as we can help you in all of them, we only favor the market that may work out best for you.

You Reduce your risks

We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.

Try our services in Italy

Our structured approach for market entry

Alliance experts has a proven methodology to start or increase your sales in a new market.

Our local teams in over 30 countries help you define your pitch and convince the right sales channels or clients.

Month 1

Scan phase

  • We get to know your company and offering
  • We make a first long-list of potential distributors, partners or clients
  • We gather feedback from them on your product
  • We review the competition

Month 2

Launch phase

  • We develop the right pitch for this market
  • We list more targets until we have all relevant ones
  • We approach them with your offering
  • We evaluate and adjust the approach where needed

Month 3 and further

Grow phase

  • We follow up on new leads and previous contacts
  • We list and approach more targets where available
  • We involve you in case of interested prospects
  • Every month we report on all contacts we had

Customer Experiences

” During our cooperation Alliance experts showed an effective approach and tracking, professionalism and provided the services reliably and on time. “
Nouraldine Banaeinejad

Nouraldin Banaeinejad

CAN Home appliances

” Alliance experts has helped us with clear insights in a market which was relatively new to us. Even under difficult circumstances they found good dealer candidates. “
Alliance Expert found distributors for Harley Davidson

Vitello Benevetti

Harley Davidson

” Alliance Experts’ tailored strategies boosted our Europe market presence phenomenally. Exceptional service, highly recommended! “
Jing Zhang

Jing Zhang


” Outstanding service! Found the perfect partners in within a few months. Our international sales skyrocketed thanks to their expertise. “

Mehmet Aksoy

RR Engineers

” Invaluable local insights led to great distributor matches. Their approach revolutionized our market entry strategy. Highly recommend! “
Francis Huang

Francis Huang


” Alliance Experts strongly supported our growth in African markets. Innovative, effective strategies, and superb communication. “
James Martin

James Martin


Companies we've helped with Business development services

Wella Professionals
Draka Polymer Films
Harley Davidson

We are active in over 30 countries