Finding clients and business development in India

Grow your international sales

We provide strategic business development services to grow your presence in India. We help you customize your offering for the country and follow-up on leads or approach new clients.
Especially technology products or sales to businesses or governments may have long sales cycles. Our continuous presence in India ensures trust and prompt follow-up.
International business development
Clients supported
50 +
Flights saved
0 +
Generated on turnover
$ 0 M

How to sell your product or service in India?

India, located in South Asia, is the world’s second-most populous country, with a population exceeding 1.3 billion as of 2023. Known for its rich cultural diversity, historical heritage, and vast geography, India plays a significant role in global affairs.

The Indian economy, with a GDP per capita of around $2,100 USD in 2023, is characterized by a mix of agriculture, manufacturing, and services. Agriculture remains a key sector, supporting a large portion of the population. The service sector, particularly IT and software services, has seen rapid growth and global integration. Manufacturing is also expanding, with initiatives like ‘Make in India’ promoting industrial development.

Indian business culture

In Indian business culture, the head of the organisation gives all the explicit instructions and team follows it without complaints. India is a male dominated society and women should be ready for personal questions too. Business in India is based on trust. They value personal networks and close ties.

Negotiations in India

If you want to do business in India and want to start negotiations, please be aware of the following points.

  • The negotiation process can be slow.
  • It is good practice to be patient and polite.
  • Sometimes it can take multiple visits spread over a few months.
  • Hierarchy is important in India.

The India legal system for businesses

The Indian legal system is fashioned on English common law. It is a unique combination of English common law with statutory and regulatory law. Some statutes enacted before independence still operate though amended many times to to evolve with the specific needs of the times.

Contemporary Indian law also exhibits European and American slant. Primarily enactments are passed in the Parliament and the state legislatures. Case law or judgments of the Supreme Court of India and High Courts of various states and specialized tribunals forms the secondary source of law.

As per the Constitution of India the law laid down by the Supreme Court of India is binding upon all the courts in India.

India follows adversarial model. Parties to a dispute represent their arguments, and present evidence besides calling and questioning witnesses.

The Indian judiciary is known for its fierce independence. It is free of influence from the legislative and executive sections of the Indian government.

Why use our business development services in India?

We know the market from inside-out

We work with local teams, who already know the market, speak the language and know the business culture.

We are active in over 30 countries

We can compare different markets and as we can help you in all of them, we only favor the market that may work out best for you.

You Reduce your risks

We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.

Try our services in India

Our structured approach for market entry

Alliance experts has a proven methodology to start or increase your sales in a new market.

Our local teams in over 30 countries help you define your pitch and convince the right sales channels or clients.

Month 1

Scan phase

  • We get to know your company and offering
  • We make a first long-list of potential distributors, partners or clients
  • We gather feedback from them on your product
  • We review the competition

Month 2

Launch phase

  • We develop the right pitch for this market
  • We list more targets until we have all relevant ones
  • We approach them with your offering
  • We evaluate and adjust the approach where needed

Month 3 and further

Grow phase

  • We follow up on new leads and previous contacts
  • We list and approach more targets where available
  • We involve you in case of interested prospects
  • Every month we report on all contacts we had

Customer Experiences

” Outstanding service! Found the perfect partners in within a few months. Our international sales skyrocketed thanks to their expertise. “

Mehmet Aksoy

RR Engineers

” Alliance Experts’ tailored strategies boosted our Europe market presence phenomenally. Exceptional service, highly recommended! “
Jing Zhang

Jing Zhang


” Alliance Experts strongly supported our growth in African markets. Innovative, effective strategies, and superb communication. “
James Martin

James Martin


” Alliance experts has helped us with clear insights in a market which was relatively new to us. Even under difficult circumstances they found good dealer candidates. “
Alliance Expert found distributors for Harley Davidson

Vitello Benevetti

Harley Davidson

” During our cooperation Alliance experts showed an effective approach and tracking, professionalism and provided the services reliably and on time. “
Nouraldine Banaeinejad

Nouraldin Banaeinejad

CAN Home appliances

” Invaluable local insights led to great distributor matches. Their approach revolutionized our market entry strategy. Highly recommend! “
Francis Huang

Francis Huang


Companies we've helped with Business development services

Wella Professionals
Draka Polymer Films
Harley Davidson

We are active in over 30 countries