Business development managers in Germany

Part-time & Flexible

We provide strategic business development services to grow your presence in Germany. We help you customize your offering for the country and follow-up on leads or approach new clients.
Especially technology products or sales to businesses or governments may have long sales cycles. Our continuous presence in Germany ensures trust and prompt follow-up.
International business development
50 +
Clients supported
Flights saved
0 +
$ 0 M
Generated on turnover

How to sell your product or service in Germany?

Germany is one of the largest markets of Europe, but also a conservative one and difficult to penetrate from abroad.

As of 2024, Germany’s population is estimated at about 83.25 million people. This represents a slight decrease in population growth, with a density of approximately 239 people per square kilometer. The country has also experienced significant immigration, including a substantial influx of refugees.

Germany is a major global economic player, renowned for its industrial output and robust economy. The country has a strong focus on manufacturing and export, especially in the automotive and machinery sectors.


Germany is home to tens of thousands of businesses ranging from small sole proprietorships to large conglomerates. In fact, a large part of the reason for the prominence of Germany’s economy on the world stage can be linked to the small and medium sized businesses (SMEs) of the Mittelstand. So be prepared for smaller and mid-sized companies with a family member as the director and a long-term vision.


Most German companies empower a few senior managers. Larger companies (AG & GmbH) are governed by a Supervisory Board (Aufsichtsrat) which chooses the Management Board (Vorstand). The management board however is the final decision-maker on matters affecting day to day management.

Work and personal lives are rigidly divided, and Germans subscribe to the ideal that there is a proper time and place for every activity. Talking about personal subjects and politics should be avoided, and the focus should be on work-related things, even in the limited small-talk.


  • Germans do not think a personal relationship is needed to do business.
  • They will check your academic credentials and the life span of your company.
  • Germans respect authority, so acquaint them with your seniority level.
  • Germans do not encourage an open-door policy- please knock before entering a meeting.
  • German prefer formal communication.
  • Follow the protocol is to build and maintain business relationships.
  • Germans take hyperbole, big promises with a pinch of salt.
  • Germans are direct and can be even blunt.


As Germans are very focused on efficiency, meetings may only be scheduled for half an hour and only then if it is clear what the purpose of the meeting will be. This requires a very clear and focused approach, in which you show that you have found out already something about the company and its challenges. Slogans are disregarded, proof is important.

Germans place a high priority on academic and technical education and business houses value the same. Mostly, companies are run by technocrats rather than lawyers and accountants. Meetings are often large with a designated specialist from each area involved in the matter under discussion. People are expected to contribute to the debate when discussions touch their area of expertise but are not necessarily expected to have an opinion on everything.


  • Generate your strategy in advance and communicate it to others
  • You can conduct a group session for the sake of clarity of thoughts
  • Prepare all resources in advance
  • Keep your presentations formal and straight to the point
  • Give examples and facts for clear insight
  • You might want to hire a German translator to help you with writing materials
  • Be punctual at all costs

Trade shows in Germany

Germany has many trade shows which are an excellent way to showcase your products and to orient yourself on the market. However, due to the sheer size of these shows chances are small that a purchasing manager or decision maker will accidentally visit your booth. A dedicated business development approach may yield more results for substantially less than the costs of a booth.

If you decide to have your booth at a German trade show, be well prepared and have your message tailored to the European and especially German visitors. It might be a good idea to contact relevant prospects in advance and invite them to your booth.

Why use our business development services in Germany?

We know the country from within

We work with local teams, who already know the market, speak the language and know the business culture.

Operational from day 1

No need to hire a local business developer first, we are active for you from the very first day you engage us. And no recruitment costs.

Risk Mitigation

We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.

Continuous Support

We provide ongoing support, ensuring your new partnerships thrive and adapt to evolving business and market needs.

Our approach for business development in Germany

What we always do in the first months

Set your objectives

Let us understand what you aim to achieve in Germany. Based on this input we can define an action plan to scan the market, introduce your offering and make your sales grow.

Needs & Competition

We interview a number of potential clients or influencers to learn what the market really needs and how your product fits into this. We also do competitor research and if possible retrieve their pricing structure.

Optimise your pitch

Your pitch and sales materials should be tuned onto the local market. We help you highlight the most needed features of your product and formulate Unique Selling Points to stand out from the competition.

What we do continiously

Follow up on leads

Your website, trade shows or referrals may generate leads already. We will follow-up on these, approaching them with our local staff and where feasible visiting them to turn them into clients.

Generate new leads

We use our own network, LinkedIn and other social media to generate new leads. We visit trade shows and industry events to meet prospects and report to you on every contact, so that we can jointly set new actions.

Marketing & PR

Together with you we decide what marketing actions are useful: social media posts, advertisements, exhibiting on trade shows, organising client events. We also help you with public relations in the country.

Get your proposal directly

    In , our experienced business developers work for you 20 hours per month for . Every month we report on what we have done and plan actions and deliverables for the next month. This is a 12-month plan where you can scale up and down our efforts when needed.

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    Companies we've helped with Business development services

    Draka Polymer Films
    Wella Professionals
    Harley Davidson

    We are active in over 30 countries