Finding clients and business development in France

Grow your international sales

We provide strategic business development services to grow your presence in France. We help you customize your offering for the country and follow-up on leads or approach new clients.
Especially technology products or sales to businesses or governments may have long sales cycles. Our continuous presence in France ensures trust and prompt follow-up.
International business development
Clients supported
50 +
Flights saved
0 +
Generated on turnover
$ 0 M

How to sell your product or service in France?

France and the United Kingdom have been alternating each other as the second economy of Europe. France is a highly centralized country where mostly in Paris the decisions are made. Other major cities include Marseille, Lyon, Toulouse, and Nice.

As of 2024, France’s population is projected to be around 64.88 million. The country experiences a modest population growth, with a growth rate of approximately 0.15%.

France has one of the world’s largest economies, known for its diverse industrial sectors, including aerospace, automotive, and luxury goods. It is also a leading agricultural producer within Europe.

France’s intelligent economical framework sees diversification across all sectors with the government either partly or entirely privatising larger conglomerates. These include companies such as Renault, Air France, France Telecom and Thales among others. The government’s strong hold however is predominantly found in the power, defence and public transport industries.

Everything starts in Paris

Paris as the capital of France is also the center for commerce. Most major organisations have their headquarters in or around Paris. For services and industrial products this can be a good place to start with quite some coverage. From there you can approach second tier and smaller cities.

Finding clients in France requires good knowledge of the French language and a good understanding of the culture. If you are not French yourself (and preferably living in Paris with the right educational background) it will be difficult to get access to the market.


Courtesy is an important aspect of French business culture. Formalities affect the way French people do business, their greetings, manners, as well as the language they use. Calling by first name is only acceptable when you are told to do so. However, it should be noted that business in France takes place on two levels. On the surface, it is polite, professional and can be considered as cold and stuffy at times. On the second level, it involves a lot of strong ties and personal relationships. It is also necessary to be well-dressed as this is a reflection of status and success.


  • Meetings should be arranged in advance through writing or calling.
  • You should avoid holiday period in France, which usually falls in July or August, and Christmas period.
  • The French are not very strict about punctuality. Being 15 minutes late is acceptable. Particularly, the further South you go, the more casual people are regarding punctuality.
  • It is not advisable to ask personal questions.
  • Arguments are rational and focus on problem-solving.

Why use our business development services in France?

We know the market from inside-out

We work with local teams, who already know the market, speak the language and know the business culture.

We are active in over 30 countries

We can compare different markets and as we can help you in all of them, we only favor the market that may work out best for you.

You Reduce your risks

We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.

Try our services in France

Our structured approach for market entry

Alliance experts has a proven methodology to start or increase your sales in a new market.

Our local teams in over 30 countries help you define your pitch and convince the right sales channels or clients.

Month 1

Scan phase

  • We get to know your company and offering
  • We make a first long-list of potential distributors, partners or clients
  • We gather feedback from them on your product
  • We review the competition

Month 2

Launch phase

  • We develop the right pitch for this market
  • We list more targets until we have all relevant ones
  • We approach them with your offering
  • We evaluate and adjust the approach where needed

Month 3 and further

Grow phase

  • We follow up on new leads and previous contacts
  • We list and approach more targets where available
  • We involve you in case of interested prospects
  • Every month we report on all contacts we had

Customer Experiences

” Alliance experts has helped us with clear insights in a market which was relatively new to us. Even under difficult circumstances they found good dealer candidates. “
Alliance Expert found distributors for Harley Davidson

Vitello Benevetti

Harley Davidson

” During our cooperation Alliance experts showed an effective approach and tracking, professionalism and provided the services reliably and on time. “
Nouraldine Banaeinejad

Nouraldin Banaeinejad

CAN Home appliances

” Alliance Experts strongly supported our growth in African markets. Innovative, effective strategies, and superb communication. “
James Martin

James Martin


” Outstanding service! Found the perfect partners in within a few months. Our international sales skyrocketed thanks to their expertise. “

Mehmet Aksoy

RR Engineers

” Alliance Experts’ tailored strategies boosted our Europe market presence phenomenally. Exceptional service, highly recommended! “
Jing Zhang

Jing Zhang


” Invaluable local insights led to great distributor matches. Their approach revolutionized our market entry strategy. Highly recommend! “
Francis Huang

Francis Huang


Companies we've helped with Business development services

Draka Polymer Films
Harley Davidson
Wella Professionals

We are active in over 30 countries