Finding clients and business development in Europe

Grow your international sales

We provide strategic business development services to grow your presence in Europe. We help you customize your offering for the country and follow-up on leads or approach new clients.
Especially technology products or sales to businesses or governments may have long sales cycles. Our continuous presence in Europe ensures trust and prompt follow-up.
International business development
Clients supported
50 +
Flights saved
0 +
Generated on turnover
$ 0 M

How to sell your product or service in Europe?

With over 700 million inhabitants who are relatively affluent Europe offers a huge potential to sell your goods or services. But Europe is not one market, it consists of 44 countries, ranging from huge territories like Germany to small islands like Malta.

Business etiquette in (Western) Europe

In Europe, punctuality is highly valued, so always strive to arrive on time for meetings and appointments. Handshakes are the customary form of greeting, usually firm but not overly aggressive. Maintaining eye contact during conversations demonstrates sincerity and attentiveness. Business attire tends to be conservative and formal, so dress sharply to make a good impression. Additionally, respecting personal space is important, so avoid standing too close or touching colleagues unnecessarily. Lastly, business discussions often involve thorough analysis and decision-making processes, so be prepared for detailed negotiations and expect a focus on building long-term relationships rather than quick deals.

South European business culture

In South Europe, encompassing countries like Italy, Spain, Greece, and Portugal, relationships are paramount in business dealings. Building trust and establishing personal connections often precede formal negotiations. Business meetings frequently take place over meals or coffee, providing an opportunity for informal conversation and relationship-building. It’s common for discussions to be lively and passionate, reflecting the expressive nature of these cultures.

What business culture to expect in East Europe?

In East Europe, including countries such as Russia, Poland, Ukraine, and Hungary, business culture is characterized by a blend of formality and informality. While relationships are important, there is often a greater emphasis on professionalism and competency in business dealings. Meetings tend to be more structured and formal, with an expectation of punctuality and adherence to agendas. Business attire is typically conservative, and it’s essential to maintain a professional demeanor throughout interactions. Decision-making processes may be more centralized, with authority often resting with top executives or government officials.

Why use our business development services in Europe?

We know the market from inside-out

We work with local teams, who already know the market, speak the language and know the business culture.

We are active in over 30 countries

We can compare different markets and as we can help you in all of them, we only favor the market that may work out best for you.

You Reduce your risks

We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.

Try our services in Europe

Our structured approach for market entry

Alliance experts has a proven methodology to start or increase your sales in a new market.

Our local teams in over 30 countries help you define your pitch and convince the right sales channels or clients.

Month 1

Scan phase

  • We get to know your company and offering
  • We make a first long-list of potential distributors, partners or clients
  • We gather feedback from them on your product
  • We review the competition

Month 2

Launch phase

  • We develop the right pitch for this market
  • We list more targets until we have all relevant ones
  • We approach them with your offering
  • We evaluate and adjust the approach where needed

Month 3 and further

Grow phase

  • We follow up on new leads and previous contacts
  • We list and approach more targets where available
  • We involve you in case of interested prospects
  • Every month we report on all contacts we had

Customer Experiences

” During our cooperation Alliance experts showed an effective approach and tracking, professionalism and provided the services reliably and on time. “
Nouraldine Banaeinejad

Nouraldin Banaeinejad

CAN Home appliances

” Alliance Experts strongly supported our growth in African markets. Innovative, effective strategies, and superb communication. “
James Martin

James Martin


” Invaluable local insights led to great distributor matches. Their approach revolutionized our market entry strategy. Highly recommend! “
Francis Huang

Francis Huang


” Alliance experts has helped us with clear insights in a market which was relatively new to us. Even under difficult circumstances they found good dealer candidates. “
Alliance Expert found distributors for Harley Davidson

Vitello Benevetti

Harley Davidson

” Alliance Experts’ tailored strategies boosted our Europe market presence phenomenally. Exceptional service, highly recommended! “
Jing Zhang

Jing Zhang


” Outstanding service! Found the perfect partners in within a few months. Our international sales skyrocketed thanks to their expertise. “

Mehmet Aksoy

RR Engineers

Companies we've helped with Business development services

Wella Professionals
Harley Davidson
Draka Polymer Films

We are active in over 30 countries