Business development managers in China

Part-time & Flexible

We provide strategic business development services to grow your presence in China. We help you customize your offering for the country and follow-up on leads or approach new clients.
Especially technology products or sales to businesses or governments may have long sales cycles. Our continuous presence in China ensures trust and prompt follow-up.
International business development
50 +
Clients supported
Flights saved
0 +
$ 0 M
Generated on turnover

How to sell your product or service in China?

China is the world’s most populous country, with over 1.4 billion people as of 2023. Known for its long history, rich culture, and rapid economic growth, China is a major global power.

With a GDP per capita of approximately $10,500 USD in 2023, China’s economy is one of the largest in the world. It has transformed from a primarily agrarian society to an industrial powerhouse. Manufacturing, particularly electronics and consumer goods, is a key sector. Services and technology are also growing rapidly.

China’s main imports include electrical and other machinery, oil and mineral fuels, optical and medical equipment, and metal ores, supporting its massive manufacturing industry.


In the past decade, Chinese companies have evolved to cater to the demand of the global market. In order to do this, they have rapidly grown in all aspects of business, especially product distribution.

Entrepreneurs that are new to China may find the Chinese market challenging, albeit the vast opportunities waiting for them. If you intend to introduce a brand into China, then what are the methods to successfully penetrate their market? How can you start product distribution with as little blunder as possible?

The competition within the Chinese market is stiff due to the continuous development of their business industry. However, local Chinese businesses are more open to newer and more innovative business strategies which may be introduced by foreign players, making it easier for international businessmen to participate.


The Chinese have a slightly different approach to their marketing practices. Western companies that employ multinational staff have greater awareness about the power of marketing than Chinese local offices that often employ student returnees and expatriates.

Out of the 4 P’s (Product, Price, Place and Promotion) of marketing; most Chinese businesses consider promotion as the only element necessary in marketing. Western entrepreneurs have the edge since they are accustomed to all.

Westerners place more emphasis on pricing and believe in indulging in comparative studies to identify the best pricing strategies for their products. However in China, products that are promoted well tend to sell better. Hence, for a western businessman to succeed in the Chinese market, it would be beneficial for him to develop a local sales team that is proficient in promotional aspects of the business as suited to the Chinese consumer base. Networking and local alliances can be helpful as well.


Over the past 25 years, China has experienced tremendous success in its economic and social reforms, leading to a dramatic improvement in the quality of living for many Chinese, especially in the urban areas.

With demands increasing, the Chinese government started a health reform in 2009, which has EUR 140 billion worth of investments.

For the short-term plan of the healthcare reform, five keys are defined: basic medical insurance system, a national essential drug scheme, a grass root medical service scheme, a basic public health service, and reform of public hospitals. These fields open tremendous opportunities for the Chinese medical industry. China can also be a huge market even for niche products.


China’s manufacturing industry has seen remarkable development and its general scale has ranked as one of the world’s best with obvious comparative advantages internationally. Currently, the manufacturing sector plays a significant role in the country’s economic growth and basis for economic transformation.

Over the last 30 years, Chinese economy has undergone a rapid growth. With a GDP of US$5.7 trillion, China overtook Japan as the second largest economy in the world in 2010. The significant growth in the economy is largely due to the contributions from the development of the manufacturing industry.

Equipment manufacturing serves as a significant industry of economic development in many countries. It has also become an integral part of the production chain in most of the key industrial industries in the world. Over the years, equipment manufacturing has morphed into a complex technological industry, demanding highly skilled workforce and an extensive research and development capacity.

Smart Grid investments in China

China has become the world’s consumer of electricity, and it is expected to double its demand for electricity by the next decade and triple by 2035. Today it is poised to become a major consumer of smart grid technology.

Smart grid is an automated, widely distributed energy delivery network with responsive and organic capabilities. The adding monitoring, analysis, control, and communication capabilities of smart grids can greatly reduce the energy consumption.

Smart grid will be an effective approach to the increasing amounts of wind energy and solar energy. China has to figure out how to bring trillions of kWh of power to more than a billion customers, with distance being one of the challenges.

Why use our business development services in China?

We know the country from within

We work with local teams, who already know the market, speak the language and know the business culture.

Operational from day 1

No need to hire a local business developer first, we are active for you from the very first day you engage us. And no recruitment costs.

Risk Mitigation

We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.

Continuous Support

We provide ongoing support, ensuring your new partnerships thrive and adapt to evolving business and market needs.

Our approach for business development in China

What we always do in the first months

Set your objectives

Let us understand what you aim to achieve in China. Based on this input we can define an action plan to scan the market, introduce your offering and make your sales grow.

Needs & Competition

We interview a number of potential clients or influencers to learn what the market really needs and how your product fits into this. We also do competitor research and if possible retrieve their pricing structure.

Optimise your pitch

Your pitch and sales materials should be tuned onto the local market. We help you highlight the most needed features of your product and formulate Unique Selling Points to stand out from the competition.

What we do continiously

Follow up on leads

Your website, trade shows or referrals may generate leads already. We will follow-up on these, approaching them with our local staff and where feasible visiting them to turn them into clients.

Generate new leads

We use our own network, LinkedIn and other social media to generate new leads. We visit trade shows and industry events to meet prospects and report to you on every contact, so that we can jointly set new actions.

Marketing & PR

Together with you we decide what marketing actions are useful: social media posts, advertisements, exhibiting on trade shows, organising client events. We also help you with public relations in the country.

Get your proposal directly

    In , our experienced business developers work for you 20 hours per month for . Every month we report on what we have done and plan actions and deliverables for the next month. This is a 12-month plan where you can scale up and down our efforts when needed.

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    We are active in over 30 countries