Finding clients and business development in Australia

Grow your international sales

We provide strategic business development services to grow your presence in Australia. We help you customize your offering for the country and follow-up on leads or approach new clients.
Especially technology products or sales to businesses or governments may have long sales cycles. Our continuous presence in Australia ensures trust and prompt follow-up.
International business development
Clients supported
50 +
Flights saved
0 +
Generated on turnover
$ 0 M

How to sell your product or service in Australia?

Australia is a major global player in various sectors and has a population of about 26 million.

Australia’s economy, with a GDP per capita of approximately $55,000 USD in 2023, is driven by mining (coal, iron ore, gold), agriculture, and a robust service sector. It is also a significant exporter of natural resources.

The country’s main imports include machinery, vehicles, electronic equipment, and petroleum products, supporting its diversified economy.

Australian business culture and etiquette

In Australia, business is done in an open and friendly manner with a touch of informality. The following simple guidelines will help:

  • Meet your prospects with prior appointment, giving them sufficient notice of about a week
  • Do not speak about your position or try to pull rank; this is a sure ‘turn-off’ in Australia
  • Greet with a handshake and a smile; be yourself
  • An Australian might typically address you as ‘G’day mate’; don’t take this as a casual greeting, it is common custom there
  • Begin with some small talk
  • Table manners are important in Australia
  • Gifts are best avoided in initial meetings

What are negotiation tactics in Australia?

  • Presentations should be simple with good visuals
  • Australians believe in ‘fair dinkum’ – a fair chance for all; keep the negotiation tone friendly
  • Offer both short and long term advantages
  • Be open and frank, business wise; Australians will tell you what they want and are open about it
  • Expect slow decision making as Australians like to consult other stakeholders before deciding
  • Offer genuine prices given the volumes and business opportunity
  • Do not drop price drastically from its initial level; keep final prices for the later stages of negotiations.

Why use our business development services in Australia?

We know the market from inside-out

We work with local teams, who already know the market, speak the language and know the business culture.

We are active in over 30 countries

We can compare different markets and as we can help you in all of them, we only favor the market that may work out best for you.

You Reduce your risks

We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.

Try our services in Australia

Our structured approach for market entry

Alliance experts has a proven methodology to start or increase your sales in a new market.

Our local teams in over 30 countries help you define your pitch and convince the right sales channels or clients.

Month 1

Scan phase

  • We get to know your company and offering
  • We make a first long-list of potential distributors, partners or clients
  • We gather feedback from them on your product
  • We review the competition

Month 2

Launch phase

  • We develop the right pitch for this market
  • We list more targets until we have all relevant ones
  • We approach them with your offering
  • We evaluate and adjust the approach where needed

Month 3 and further

Grow phase

  • We follow up on new leads and previous contacts
  • We list and approach more targets where available
  • We involve you in case of interested prospects
  • Every month we report on all contacts we had

Customer Experiences

” Alliance experts has helped us with clear insights in a market which was relatively new to us. Even under difficult circumstances they found good dealer candidates. “
Alliance Expert found distributors for Harley Davidson

Vitello Benevetti

Harley Davidson

” Alliance Experts strongly supported our growth in African markets. Innovative, effective strategies, and superb communication. “
James Martin

James Martin


” Alliance Experts’ tailored strategies boosted our Europe market presence phenomenally. Exceptional service, highly recommended! “
Jing Zhang

Jing Zhang


” During our cooperation Alliance experts showed an effective approach and tracking, professionalism and provided the services reliably and on time. “
Nouraldine Banaeinejad

Nouraldin Banaeinejad

CAN Home appliances

” Invaluable local insights led to great distributor matches. Their approach revolutionized our market entry strategy. Highly recommend! “
Francis Huang

Francis Huang


” Outstanding service! Found the perfect partners in within a few months. Our international sales skyrocketed thanks to their expertise. “

Mehmet Aksoy

RR Engineers

Companies we've helped with Business development services

Draka Polymer Films
Harley Davidson
Wella Professionals

We are active in over 30 countries