Finding clients and business development in Africa

Grow your international sales

We provide strategic business development services to grow your presence in Africa. We help you customize your offering for the country and follow-up on leads or approach new clients.
Especially technology products or sales to businesses or governments may have long sales cycles. Our continuous presence in Africa ensures trust and prompt follow-up.
International business development
Clients supported
50 +
Flights saved
0 +
Generated on turnover
$ 0 M

How to sell your product or service in Africa?

Africa, the world’s second-largest and second-most-populous continent, has a diverse population exceeding 1.3 billion. It’s characterized by its youth, with a significant portion under 25, presenting both challenges and opportunities for development.

African economies are diverse, ranging from resource-rich nations like Nigeria and South Africa to rapidly growing economies like Ethiopia. Key sectors include agriculture, mining, energy, and increasingly, technology and services. Investment in infrastructure and technology is crucial for future growth.

Opportunities abound in renewable energy, agribusiness, digital services, infrastructure development, and tourism. The continent’s growing middle class and urbanization also open up markets for consumer goods, financial services, and healthcare.

Business culture and etiquette in Africa

Business culture in Africa varies widely due to its diversity across 54 countries. Generally, it emphasizes personal relationships, respect for hierarchy, and community-oriented decision-making. Networking and face-to-face meetings are crucial for building trust. Formal attire in business settings reflects professionalism, though this can vary by region.

Patience and flexibility are key, as processes may take longer than in Western contexts. Understanding and respecting local customs, traditions, and languages can significantly impact business success.

Why use our business development services in Africa?

We know the market from inside-out

We work with local teams, who already know the market, speak the language and know the business culture.

We are active in over 30 countries

We can compare different markets and as we can help you in all of them, we only favor the market that may work out best for you.

You Reduce your risks

We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.

Try our services in Africa

Our structured approach for market entry

Alliance experts has a proven methodology to start or increase your sales in a new market.

Our local teams in over 30 countries help you define your pitch and convince the right sales channels or clients.

Month 1

Scan phase

  • We get to know your company and offering
  • We make a first long-list of potential distributors, partners or clients
  • We gather feedback from them on your product
  • We review the competition

Month 2

Launch phase

  • We develop the right pitch for this market
  • We list more targets until we have all relevant ones
  • We approach them with your offering
  • We evaluate and adjust the approach where needed

Month 3 and further

Grow phase

  • We follow up on new leads and previous contacts
  • We list and approach more targets where available
  • We involve you in case of interested prospects
  • Every month we report on all contacts we had

Customer Experiences

” Alliance Experts’ tailored strategies boosted our Europe market presence phenomenally. Exceptional service, highly recommended! “
Jing Zhang

Jing Zhang


” Invaluable local insights led to great distributor matches. Their approach revolutionized our market entry strategy. Highly recommend! “
Francis Huang

Francis Huang


” Outstanding service! Found the perfect partners in within a few months. Our international sales skyrocketed thanks to their expertise. “

Mehmet Aksoy

RR Engineers

” Alliance Experts strongly supported our growth in African markets. Innovative, effective strategies, and superb communication. “
James Martin

James Martin


” Alliance experts has helped us with clear insights in a market which was relatively new to us. Even under difficult circumstances they found good dealer candidates. “
Alliance Expert found distributors for Harley Davidson

Vitello Benevetti

Harley Davidson

” During our cooperation Alliance experts showed an effective approach and tracking, professionalism and provided the services reliably and on time. “
Nouraldine Banaeinejad

Nouraldin Banaeinejad

CAN Home appliances

Companies we've helped with Business development services

Harley Davidson
Draka Polymer Films
Wella Professionals

We are active in over 30 countries