Your Africa distributor or agent: how to find the best one?

Africa: a continent in development

Africa is the world second-largest and also the second-most populated continent of the world, with around 1.2 billion people. There are only few countries to be avoided. Most of the continent is stable, safe and business is flourishing. The growing middle class in Africa, mostly located in the bigger cities, has substantial purchasing power.

How to find your agent or distributor?

You can divide Africa more or less into 5 regions: the Northern countries around the Sahara, Western Africa, Eastern Africa, Southern Africa and you can see the more developed country South-Africa as a special category. Each of the regions has distinct cultures and opportunities.

Working with local agents or distributors helps you overcome the language and cultural barrier. Although English is commonly spoken, most of the population prefers to speak their local language.

Alliance experts can find the right agent or distributor within 3 months

Alliance experts helps companies with entering new markets profitably. In Africa we work from Accra in Ghana and from Nairobi in Kenya with experienced business development specialists. For Northern Africa we work from Egypt and Tunisia.

We have a clear and structured approach to find the best partner

We first want to know what kind of partner you are looking for. Based on your information, we make a long-list of 15-20 potential partners that fit your description. After your approval we find the right decision maker, approach him or her personally and share your business profile with them. This mostly leads to 3-5 companies who are suitable as your partner and interested in working with you. Once we have found these companies, we plan your meetings and accompany you during the first visits.

Share this article
Enter new markets faster
We help you with market intelligence, positioning advice and the right contacts. Answer five questions and receive a first proposal directly.

Market entry cases

Apart Group
EEPC India
RR Engineers
Golden Red Trade Solution
Le Joyau d’Olive
De Heus
CAN Home appliances
HCP – the sweetener company