Market entry strategy
for new international markets
If you want to start selling in a foreign market that is relatively unknown for you, you need a clear market entry strategy. This may be different from the strategies you have used so far, since the market structure or the competition is different.
Alliance experts helps you to check, adjust or define your market entry strategy, so that your can safely start with a distributor search or with your business development.
Our structured approach: scan - Launch - Grow
The best way to learn about a market is to start reaching out and adjust your sales pitch on-the-go. This is what we do in our Scan-Launch-Grow approach.
1st month
We scan the market
We dive into your product and what sales strategy has worked for you in other countries. We show you offering to various potential distributors or customers to collect feedback. And we review your competition so that we can determine the best market entry strategy.
2nd month
We launch your product
Together with you we develop a first pitch for your target group. We extend our long-list of potential targets further and start reaching out, getting to the right decision makers and pitching your product. And we discuss the results with you, in order to optimise your strategy further.
3rd and next months
We grow your sales
We keep searching for new distributor candidates or clients and reach out to them. We also follow-up on previous contacts we had and on leads that you bring in. We introduce you to interested parties, but we can also support in meetings or close deals on your behalf. Every month we review our results.
Why enter the market with us?
We know the market from inside-out
We work with local teams, who already know the market, speak the language and know the business culture.
We are active in over 30 countries
We can compare different markets and as we can help you in all of them, we only favor the market that may work out best for you.
You Reduce your risks
We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.
Try our services from just € 390 / month
Customer Experiences
Jing Zhang
Kamtec
Nouraldin Banaeinejad
CAN Home appliances
James Martin
Brabantia
Vitello Benevetti
Harley Davidson
Francis Huang
Würth
Mehmet Aksoy
RR Engineers