Creating Profit Through Alliances is the latest book of Alfred Griffioen. The book describes how alliances can add value to the competitive strategy that you have chosen and what arrangements are possible for the division of this value between you and your partner. The business rationale and financial mechanisms of ten basic forms of alliances are detailed and clarified.
The book contains cases of 15 companies and is written for those who are involved in initiating and managing alliances, ranging from board members and strategists to business development and alliance managers. The book is available as a PDF document that can be printed or read on an iPad or e-reader. Click here to download the book for free. You can also order a printed paperback version with Amazon.com.
