Our local teams plan & execute
Alliance experts helps you to develop your market entry strategy on the go. We scan the market, launch your product and grow your sales, constantly monitoring the responses and improving your approach.
When considering market entry strategies for Europe, it’s essential to recognize the diversity and complexity of the region’s markets. Do start with conducting thorough market research to understand the unique preferences, regulations, and cultural nuances of individual countries within Europe.
A good strategy is partnering with local distributors or agents who have existing networks and market knowledge can provide valuable insights and facilitate market penetration.
Another viable strategy for entering the European market is to establish a physical presence through direct investment or setting up subsidiaries or branches in key markets. This approach offers greater control over operations and allows for closer engagement with customers and stakeholders. However, it requires careful planning and investment, as well as a deep understanding of local regulations, labor laws, and business practices.
Furthermore, leveraging e-commerce and digital marketing channels can be an effective way to enter the European market, particularly for companies with innovative products or services. However, it’s crucial to invest in localized digital marketing strategies, including website localization, search engine optimization (SEO), and targeted advertising, to effectively engage with European consumers in their native languages and cultural contexts.
We work with local teams, who already know the market, speak the language and know the business culture.
We can compare different markets and as we can help you in all of them, we only favor the market that may work out best for you.
We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.
The best way to learn about a market is to start reaching out and adjust your sales pitch on-the-go. This is what we do in our Scan-Launch-Grow approach.
1st month
We dive into your product and what sales strategy has worked for you in other countries. We show you offering to various potential distributors or customers to collect feedback. And we review your competition so that we can determine the best market entry strategy.
2nd month
Together with you we develop a first pitch for your target group. We extend our long-list of potential targets further and start reaching out, getting to the right decision makers and pitching your product. And we discuss the results with you, in order to optimise your strategy further.
3rd and next months
We keep searching for new distributor candidates or clients and reach out to them. We also follow-up on previous contacts we had and on leads that you bring in. We introduce you to interested parties, but we can also support in meetings or close deals on your behalf. Every month we review our results.
James Martin
Brabantia
Nouraldin Banaeinejad
CAN Home appliances
Vitello Benevetti
Harley Davidson
Jing Zhang
Kamtec
Mehmet Aksoy
RR Engineers
Francis Huang
Würth