Articles and links
Experience combined with theory leads to practical knowledge. Part of this knowledge we have documented in a compact way, for example in the book "The Senseo-effect" and the book and article "The Strategy accelerator". 

In the menu on the left you will find our presentation about six basic types of alliances as well. Apart from that we have made a list of practical links to knowledge on other websites.

Do you have suggestions for new links? Please let us know!