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Publications

Experience combined with theory leads to practical knowledge. Part of this knowledge we have documented in a compact way, for example in the books that are mentioned on the right or in the articles below.

Quick-Connect Capabilities
We currently focus on Quick-Connect Capabilities: practical tools and policies to to quickly connect with partners, quickly transition your organisation for this collaboration, quickly handle complexity together and quickly disconnect when necessary. 


Articles on Slideshare
The value or participating in a network
A contractual alliance or a joint venture?
Intellectual property rights in an alliance

Four complicating factors in negotiating an alliance
Creating of value in an alliance
Using distribution alliances, franchising, collaborative offering and co-branding for your strategy
Using joint R&D alliances or technology licensing to create a unique product
Creating cost advantages through alliances
Marketing alliances for extra turnover

 

Creating Profit Through Alliances
This is the first English language book written by Alfred Griffioen. It describes how alliances can add value to the strategy that you have chosen, and what arrangements are possible for the division of this value between you and your partner. The book contains case studies of 15 companies and can be downloaded without cost or further obligation.


The Senseo-effect
Step by step towards a successful collaboration. This book is a practical guide that introduces all aspects that you will encounter when entering into an alliance. The book has been developed by Alliance experts to make a multitude of knowledge about collaborations and alliances accessible to a wide audience.


The Strategy Accelerator
Many managers still use the classical strategy models. However, we are operating in the 21st century, with internet and changing flows of capital. Traditional differentiation is not enough anymore, you really have to offer something unique or to make relevant combinations for your customers. The concept of the Strategy Accelerator offers a up-to-the-minute alternative.

The Alliance effect
Originally written as an English language summary of The Senseo effect, this 16-page booklet with the subtitle “Six Guidelines for a Successful Alliance or Partnership” is a excellent introduction to the subject of alliances in itself.

 




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