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Co-creation and co-makership are important strategies to get acquainted with more ideas and concepts than that are present in the own organisation. With co-creation the customers or consumers are the source of inspiration, with co-makership this is the collaboration or alliance partner.
Alliance experts can support in creating the right conditions for successful co-makership. We can create the right legal framework in which it is safe an profitable for companies to share their ideas. We can also guide the process of inviting people within the participating organisation to combine their knowledge and work towards innovation and a short time-to-market.
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